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    題名: 檢視台灣電視產業模仿同形現象－以綜藝談話性節目為例
    Examining the Phenomenon of Mimetic Isomorphism in Taiwan`s TV Industry: A Study on Taiwan`s Variety Show
    作者: 吳品儀
    Wu, Pin-Yi
    李秀珠
    Li, Sarrina Shu-Chu
    貢獻者: 廣播與電視
    關鍵詞: 從眾式模仿;從型式模仿;從效式模仿;模仿同形理論;綜藝談話性節目
    Mimetic Isomorphism;Frequency-based imitation;Trait-based imitation;Outcome-based imitation;Variety Show
    日期: 2011-12
    上傳時間: 2019-07-15 11:01:50 (UTC+8)
    摘要: 「模仿同形」理論說明組織面對不確定性時，藉由模仿其他組織的策略，以降低競爭壓力。本研究根據模仿同形理論，針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現，這些節目間存有互相模仿的情形，節目會參照產業間普遍流行的策略，並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異，模仿程度和提出創新策略的程度也有所差別。
    According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other`s strategy. It holds that facing with the highly uncertainty, organizations would imitate other company`s behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan`s Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan`s Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis.
    關聯: 廣播與電視, 33, 63-88
    資料類型: article
    顯示於類別:[亞洲廣電與新媒體研究 (原名：廣播與電視)] 期刊論文

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