政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124187

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/124187

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124187

Title:	在法國生產本國品牌手錶的商業企畫書 A locally produced watch brand in France
Authors:	格琳崑 GUERIN, Nicolas
Contributors:	何小台 Ho, Chester 格琳崑 Nicolas GUERIN
Keywords:	手錶 watch
Date:	2019
Issue Date:	2019-07-01 10:57:44 (UTC+8)
Abstract:	無 "Nico x Francy", which can also be called "NXF" is a brand of watches made in France. This brand meets the needs of our customers, in particular through its simple and refined designs, which are both fashionable and timeless, but also through its respect for manufacturing standards and its positive impact on the French local economy. Our primary objective is to develop our business by targeting customers who are aware of these challenges and attracted by watches with an appealing and high-quality design. To do this, Nico x Francy will work directly with local producers who already have the necessary manufacturing expertise. By relying on a recognized know-how and a strong brand image, the company will be able to establish itself on the watch market in France.
Reference:	無
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933062
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107933062
Data Type:	thesis
DOI:	10.6814/NCCU201900155
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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