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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/124185
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| Title: | COCO MAMA -與眾不同的椰子水
COCO MAMA: coconut water that makes a difference |
| Authors: | 陳佳伶
Thitathammo, Somruthai |
| Contributors: | 張大為
Chang, David
陳佳伶
Somruthai Thitathammo |
| Keywords: | 椰子水
影響
社會
環境的
有機的
Coconut water
Impact
Social
Environmental
Organic |
| Date: | 2019 |
| Issue Date: | 2019-07-01 10:57:15 (UTC+8) |
| Abstract: | 無
The main content of this business plan outlines the opportunity and strategy for starting a ready to drink organic coconut water brand that can create social and environmental impact in Thailand. Recently, the trend for healthy, organic products has been rising in Thailand, with consumption of fruit juice products becoming more popular among health and wellness conscious consumers. In addition, drinking coconut water is a part of Thai people’s lives. So, offering a product that can answer those needs together with solving environmental issue of plastic usage and increasing job opportunities for people in a community is an interesting business opportunity.
The structure of this business plan is based on an understanding of the industry and current market trends. In order to capture a clear understanding of market and industry, a five forces model breakdown and SWOT analysis are utilized. Marketing mixes and TOWS matrix are applied to define the business strategies necessary for success. Lastly, the five-year forecasted financial statement is shown to estimate the feasibility of the business. A plan for scalable expansion is also introduced in the final section of this business plan. |
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From https://friendsoftheearth.uk/plastics/plastic-or-glass-milk-bottles-crate-expectations
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Post today (2016) Coconut market growing to 3.7 billion Thai Baht in global market. Retrieved
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Marketeer (2018). Will ready to drink coconut water be able to take over fresh coconut water
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http://maprao.co/th
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Witoon, P. (2016). Overview of Thai organic agriculture in 2016. Retrieved May 14, 2019, from http://www.greennet.or.th/article/411
Pigabyte. (2018). Internet usage behavior of Thai people in 2018. Retrieved May 15, 2019, from https://www.marketingoops.com/reports/behaviors/thailand-digital-in-2018/
Gepp (2019). GEPP: Solution for today trash management. Retrieved May 25, 2019, from https://gepp.me/about-us/
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https://www.terrabkk.com/news/27111/financial-ratio-6-payback-period-pb-นานเท่าไหร่-กว่าการลงทุนครั้งนี้-จะคืนทุน-
Mike Wehner (2017). These tiny edible water bottles are almost completely pointless. Retrieved
May 30, 2019, from https://bgr.com/2017/04/13/ooho-water-balls/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933053 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0106933053 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900123 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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Files in This Item:
| File |
Size | Format | |
|---|
| 305301.pdf | 8593Kb | Adobe PDF2 | 125 | View/Open |
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