政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124182

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124182

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/124182

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題名:	開設L`Agave du Terroir 墨西哥酒館的商業企畫書 Mezcaleria L’Agave du Terroir
作者:	龍冠秉 Serrano, Alonso Mendez
貢獻者:	蔡政憲 Tsai, Cheng-Hsien 龍冠秉 Alonso Mendez Serrano
關鍵詞:	梅斯卡爾酒龍舌蘭酒酒吧餐廳法國南特 Mezcal Tequila Bar Restaurant France Nantes
日期:	2019
上傳時間:	2019-07-01 10:57:00 (UTC+8)
摘要:	無 In this thesis report it is presented the business plan for the implementation of a traditional Mexican concept called Mezcalería in Nantes city, France. A Mezcalería works as a kind restaurant-bar where the principal beverage offered is Mezcal, however it is not only a bar but a whole concept that comes from a tradition of drinking distilled potations in Mexico. “L’Agave du Terroir” will be used as a gateway to promote the agave distilled drinks besides the Mezcal, including Tequila, Bacanora and Sotol. In the same way it will be the bridge between the Mexican and Franco cultures holding activities that bring them closer. Nantes city has been chosen as the point of start for the business, regarding several strategic factors, such as the growth in population between 20 and 40 years’ old that is our target segment, the lower costs of operation that can be found in the city and the ease for the logistics for importing ingredients from Mexico. This and other reasons are part of the selection process that lead us to stablish our restaurant-bar in this place. The numbers and statistics presented in this document provide an optimistic perspective for the viability of this business plan and future of the Mezcalería when it is implemented, showing a high profitability that depends mainly in the growth of the customer basis during the first years of operation.
參考文獻:	Anonymous (2018, May 03) The best places to live and work in France. Retrieved from https://www.completefrance.com/living-in-france/working-in-france/the-best-places-to-live-and-work-in-france-1-5029898 Anonymous, (2017) Planeación Agrícola Nacional 2017 – 2030. Agave Tequilero y Mezcalero Mexicano. Anonymous, (2018, December 12), Nantes, Retrieved from https://www.citypopulation.de/php/france-agglo.php?cityid=A44701 Anonymous, Mezcal - What it is (and what it`s not), Retrieved from https://www.mezcaleria.de/about_mezcal.html Anonymous, (2015, May 17). Terroir: A Concept and Practice. French food. Retrieved from https://frenchfoodintheus.org/1034 Anonymous (2017, July 5) La cocina mexicana en Francia tendrá sello de autenticidad. Retrieved from https://www.elfinanciero.com.mx/after-office/la-cocina-mexicana-en-francia-tendra-sello-de-autenticidad Anonymous, (2019, May 13), Loans by size of firms. Banque de France. Retrieved from https://www.banque-france.fr/en/statistics/loans/loans/loans-size-firms Anonymous, (2019). Statista, Average annual salary income in France in 2015, by age group (in current euros). Retrieved from https://www.statista.com/statistics/787206/average-annual-wage-income-by-age-france/ Anonymous (2014) Registro de los mexicanos en las representaciones diplomáticas de México en el Exterior. Instituto de los Mexicanos en el Exterior. Retrieved from http://www.ime.gob.mx/mundo/2014/europa/francia.pdf ARZABA, Andrea (2010, October 7) Mexican Cuisine Declared Intangible Heritage of Humanity by UNESCO. Retrieved from https://globalvoices.org/2010/10/07/mexican-cuisine-declared-intangible-heritage-of-humanity-by-unesco/ BARBEZAT Suzanne (2018, December 13). How Mezcal is Made. Retrieved from https://www.tripsavvy.com/how-mezcal-is-made-1588808 BÉJOT, Michel (2019, May) France Advertising & Marketing. Retrieved from https://gettingthedealthrough.com/area/64/jurisdiction/28/advertising-marketing-france/ CABRERA, Iván (2015, November 13). ¿Cuántos mexicanos hay en Francia? Publimerto. Retrieved from https://www.publimetro.com.mx/mx/noticias/2015/11/13/cuantos-mexicanos-hay-francia.html CLÉON, Pierre, (2015, February 20) Les differénts type de sociétés. Les Echos Executives. Retrieved from https://business.lesechos.fr/outils-et-services/guides/guide-de-la-creation/1417/1423-6-les-differents-types-de-societes-24609.php?fbclid=IwAR3IBsIGNT5W1HP3SsVwDM4F_aRRRDZFX5GDoLGFh_1S-wgXfCm7kJdoXEk COM-RUELLE et al. (2008, January). Alcohol consumption in France: one more glass of French paradox. Questions d’économie de la Santé, no (129). P1-3. GARCÍA, Ismael (2017, April 30) Mezcal. Crece consumo en el mundo. Retrieved from https://www.eluniversal.com.mx/articulo/estados/2017/04/30/mezcal-crece-consumo-en-el-mundo#imagen-1 GAYTÁN, Marie Sarita (2017) The transformation of Tequila: From hangover to highbrow. The University of Utah, USA. Journal of Consumer Culture 2017, Vol. 17(I) 62-84. GEORGES, Pierre (2017, May 29) Mexique : fréquentation française exceptionnelle… caramba ! Retrieved from https://www.tourmag.com/Mexique-frequentation-francaise-exceptionnelle-caramba-_a87478.html?fbclid=IwAR1f-aYIKEnrKzt3Fb7SxCq-XodTFSX9wOm7LU3TVM-X5oiO1EfMXxa2RNI HILLAIREAU, Fabrice, KHIATI, Abdel. Direction Générale Des Entreprises (2017), Le tourisme des Français en 2016 : moins de départs mais plus de dépenses. No. 73 MATAMOROS, Cristina (2018, May 15) Which foreign cuisines do Europeans love to eat? Retrieved from https://www.euronews.com/2018/05/15/which-foreign-cuisines-do-europeans-love-to-eat- ROMO, Patricia (2018, May 27) Para el 2021, tequila aumentará sólo por debajo del whisky. Retrieved from https://www.eleconomista.com.mx/estados/Para-el-2021-tequila-aumentara-solo-por-debajo-del-whisky-20180527-0093.html SÁNCHEZ, Axel (2017, March 03) 7 de cada 10 litros de tequila se van para el extranjero. Retrieved from https://www.elfinanciero.com.mx/empresas/de-cada-10-litros-de-tequila-se-van-para-el-extranjero Santander International Trade Portal, (2019, April) Francia: Llegar al Consumidor. Retrieved from https://es.portal.santandertrade.com/analizar-mercados/francia/llegar-al-consumidor WALTON, M. (1977). THE EVOLUTION AND LOCALIZATION OF MEZCAL AND TEQUILA IN MEXICO. Revista Geográfica, (85), 113-132. Retrieved from http://www.jstor.org/stable/40993108 Yahoo Finance, (2019, May 17). Alsea, S.A.B de C.V (ALSEA.MX) Retrieved from https://finance.yahoo.com/quote/ALSEA.MX?p=ALSEA.MX YUROU (2018, May 26) Global consumption of tequila grows fast. Retrieved from http://www.xinhuanet.com/english/2018-05/26/c_137207694.htm ZINEB, (2017, October 19) FRANCE – The Simplified Joint Stock Company / Société Par Actions Simplifiée (SAS). Retrieved from http://www.thelegalhive.com/en/2017/10/19/france-the-simplified-joint-stock-company-societe-par-actions-simplifiee-sas/
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933036
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0106933036
資料類型:	thesis
DOI:	10.6814/NCCU201900128
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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