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    题名: Kid’s land 親子餐廳商業計劃
    Kid’s land family restaurant business plan
    作者: 梁書維
    Liang, Wayne
    贡献者: 吳文傑
    Wu, Jack
    梁書維
    Liang, Wayne
    关键词: 親子餐廳
    商業企劃
    Family restaurant
    Business plan
    日期: 2019
    上传时间: 2019-07-01 10:56:46 (UTC+8)
    摘要: 無
    The Company:
    Kid’s Land (童樂會) will be a family restaurant where provide brunch, meals and different kinds of soft drinks for both kids and adults. The restaurant will be located near by the 823 Memorial Park, in Zhonghe Dist. New Taipei City.
    In our restaurant, the kids can have a good time exploring our indoor playground and reading picture books, story books in the book area. Creative art classes will be held on a regular basis. The whole family can have a quality time staying in our restaurant.

    Objective:
    To provide a safe and joyful indoor playground for kids
    To serve delicious food and drinks for family
    To provide various kinds of books for family members at different ages
    To provide kids with their first AI experience playing with Boby AI robot
    To offer Creative Art Class for kids to find interest and joy from making something on their own and build basic art interest
    Create an environment where every family member may spend a joyful time

    Operation Model:
    The theme of Kid’s Land will be “Family”. We are trying to build an environment fit all family members. Our meal and facilities are designed for every family member not just for the kids.
    Kid’s Land will provide delicious and high-quality meals and beverages for kids and parents. We have playground where has slide, ball pool and other facilities allowing kids to exercise, stretch and learn how to keep balance.
    We also have reading area for kids who like to read. There will be interesting and award-winning story books, picture books. It is worth mentioning we will have mini AI robot in the reading area. It can play audio stories for kids who are not able to read. We did not forget the parents and other family members. There will also have magazines for parents.
    Creative Art Class will be another feature of Kid’s Land. There will be some options, such as Clay Class, Painting Class and Magic Class.

    Kid’s Land will focus on 3 sources of revenue.
    Meals: Kid’s Land will provide appetizer, pizza, hamburgers spaghetti and meals for baby
    Beverages: Kid’s Land will offer coffee, juices and soft drinks
    Creative Art Classes: We offer clay class, painting class and magic class for kids to choose.

    Financial Goal:
    Our financial goal is to achieve break even in the first year and expect to have stable growth rate in sales in the 2nd and 3rd year gradually. And all of the staff and co-founders may enjoy the profit generated from the business.
    參考文獻: 1. Fertility Rate By Country 2019, worldpopulationreview.com/countries/total-fertility-rate/
    2. How Taiwan Boosted Fertility by James C.T. Hsueh 2018/2/1, https://ifstudies.org/blog/how-taiwan-boosted-fertility
    3. 參、歷年家庭收支調查主要結果表,第十四表 - 家庭消費支出結構按消費型態分https://win.dgbas.gov.tw/fies/a11.asp?year=106
    4. 餐飲業營業額及年增率,https://dmz21.moea.gov.tw/GA/#/b04
    5. 二、薪資,表２９住宿及餐飲業受僱員工每人每月總薪資－按中業別分https://www.dgbas.gov.tw/ct.asp?xItem=42911&ctNode=3103
    6. Net Present Value (NPV), https://www.investopedia.com/terms/n/npv.asp
    7. 台灣50今配息搶賺填息紅包 https://www.chinatimes.com/newspapers/20190122000333-260206?chdtv
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933021
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933021
    数据类型: thesis
    DOI: 10.6814/NCCU201900125
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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