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    题名: 全球循環經濟商業模式之探討：以台灣環境控股個案公司為例
    A study on global circular economy business model: A case of environmental Holding Company in Taiwan
    作者: 王冠蘋
    Wang, Kuan-Pin
    贡献者: 李佳玲
    王冠蘋
    Wang, Kuan-Pin
    关键词: 環保產業
    循環經濟
    品牌管理
    永續發展
    Environmental protection
    Circular economy
    Brand management
    Sustainable development
    日期: 2019
    上传时间: 2019-07-01 10:41:00 (UTC+8)
    摘要: 台灣的環保市場趨於飽和，走出海外需要品牌支撐，基於循環經濟是環保產業的重要營運方式，本研究欲探討環保產業中，公司如何透過循環經濟的經營模式強化公司品牌。本研究使用個案研究法，針對台灣第一個以資源循環作為主要營運範疇的環境控股公司之品牌策略與其旗下子公司之業務領域進行分析。
    本研究發現，若是環保產業將循環經濟作為企業品牌策略，將有助台灣環保產業於海外發展，藉由品牌管理與循環經濟的綜效，能夠使台灣環保產業在海外市場上更有競爭力，提升品牌價值的同時，促進環保產業的永續發展。本研究亦提出對目前台灣循環經濟政策的建議，期望能夠幫助台灣的循環經濟發展更為完善。
    Taiwan’s environmental protection market becomes mature. Therefore, environmental protection companies in Taiwan need brand support to go abroad. Base on the fact that the circular economy is an important business model for the environmental protection industry, this study is to explore how the company strengthens its brand through the circular economy business model in the environmental protection industry. This study used a case study approach to analyze the brand strategy of the first environmental holding company in Taiwan and the business activities of its subsidiaries.
    This study finds that if the environmental protection companies regard the circular economy as a corporate brand strategy, it will help Taiwan`s environmental protection industry to develop overseas. With the synergy of brand management and circular economy, Taiwan`s environmental protection companies can be more competitive in overseas markets. In other words, Taiwan`s environmental protection companies can promote sustainable development while enhancing brand value. This study also proposes the current circular economy policy in Taiwan and hopes to help Taiwan`s circular economy develop more perfect.
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    描述: 碩士
    國立政治大學
    會計學系
    106353011
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0106353011
    数据类型: thesis
    DOI: 10.6814/NCCU201900143
    显示于类别:[會計學系] 學位論文

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