政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124027
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51707496      Online Users : 308
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124027


    Title: PChome個人新聞台長對網路媒體之認知圖像初探
    Cognitive Images of the Internet Personal Media
    Authors: 廖凱弘
    Liao, Kai-Hong
    楊台恩
    Yang, Tai-En
    Contributors: 新聞學研究
    Keywords: 網路傳播;媒體認知圖像;個人媒體;混合模式
    Internet communication;media cognitive images;personal media;Network media mixed model
    Date: 2003-07
    Issue Date: 2019-06-27 13:23:20 (UTC+8)
    Abstract: 本研究旨在探索使用者對網路媒體的認知圖像,選擇「PChome個人新聞台」作為整體觀察對象。本研究採「電子問卷調查法」,並以立意抽樣,找出積極參與網路個人媒體活動的使用者。研究發現,使用者的網路媒體認知圖像包含四個層面(1)「個人控制與參與權」(2)「人際溝通工具性」(3)「大眾傳播特性」(4)「雙向傳播性」。研究發現,「個人控制與參與權」最受使用者重視,解釋程度最高。最後,研究者提出「網路媒體混合模式」:網路呈現一種大眾傳播、人際溝通與個人媒體三種傳播模式匯集的多元混合媒介。它整併「個人與大眾」、「個人與人際」,以及「大眾與人際」傳播的效果,同時,又重視使用者,讓其參與媒體活動,形成「個人經營媒體」的特色,相較大眾「接收」模式,又屬於創新效果。這些效果,經由使用者的網路認知展現,重視使用者與媒介之間的緩衝體(心理認知結果),代表了網路使用者對「何謂網路媒體」的主觀圖像。
    The purpose of this study is to explore users` cognitive images of Internet media ”PChome Personal News Site” is the exploratory case of this study due to its significant meanings on communication. The results show that users` cognitive images of Internet media include four aspects: (1) Personal control and participation rights; (2) Interpersonal communication tool; (3) Mass media; and (4) Two-way communication. The study finds that the factor ”Personal control and participation rights” is the most interpretive of the four aspects, so that users emphasize it the most. Finally, the paper develops a ”Network media mixed model”: the network shows a multi-mixed media that assembles three communication models, including mass, interpersonal communication, and personal media. It integrates ”personal and mass”, ”personal and interpersonal”, and ”mass and interpersonal” effects; it also emphasizes on users and users` participation in media activity, and so it forms an ”individual-run media” character. As opposed to the mass media reception model, this one shows a kind of creative effect. These effects, shown in the users` cognitive images that focus on mental results between users and media, represent subjective images of ”what is network media”.
    Relation: 新聞學研究, 76, 91-128
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    927.pdf2442KbAdobe PDF2257View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback