English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113656/144643 (79%)
Visitors : 51726110      Online Users : 613
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124005


    Title: 民意調查與民意產製：一個框架理論的觀點
    Polling and the Making of Public Opinion: A Framing Perspective
    Authors: 劉念夏
    Liu, Nien-Hsia
    Contributors: 新聞學研究
    Keywords: 民意;民意調查;框架理論
    public opinion;poll;framing
    Date: 2002-07
    Issue Date: 2019-06-26 13:47:42 (UTC+8)
    Abstract: 本文主旨在重新思考民意調查的本質。本文作者運用並拓展、傳播學之框架理論觀點，指出一般媒體民調機構在產製民調結果時存有四大框架機制，即（1）樣本代表性的框架；（2）問卷設計的框架；（3）訪員特性的框架；以及（4）標準化訪問的框架。本文作者認為，民意調查的本質乃是一套產製民意的框架機制，也是一套建構民意的再現系統。
    This paper aims to reexamine the essence of public opinion poll. By collecting and rearranging major media polling results of the approval rating in the 2000 presidential campaign in Taiwan, the author argues that there have been significant gaps among major media poll agencies, which is beyond our common knowledge of polls from the traditional statistical sampling errors view.Facing is puzzling phenomenon, the author extends the framing theory of communication to explain the significant gap, arguing that at least four frame mechanisms in media polls have caused the differences. That is: (1) the Frame of Sample Representatives, (2) the Frame of Questionnaire Design, (3) the Frame of Interviewer Characteristics, and (4) the Frame of Standardized Interviewing. The author claims that because media poll agencies have not adopted the same framing mechanisms, we will not obtain consistent polling results. Finally, the author concludes that the essence of public opinion poll is a complicated ”crystal” composed of various framing mechanisms, which shapes the public opinion; and the poll is also a cultural representative system, which constructs the public opinion.
    Relation: 新聞學研究, 72, 173-205
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    899.pdf2274KbAdobe PDF2173View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback