政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124002

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政大機構典藏 > 學術期刊 > 新聞學研究 TSSCI > 期刊論文 > Item 140.119/124002

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124002

Title:	網路社群的人際互動：以玉山虛擬航空公司為例 Human Relationships in Virtual Communities: A Study of Jade Air
Authors:	谷玲玲 Ku, Lin-Lin 張惠蓉 Chang, Hui-Jung
Contributors:	新聞學研究
Keywords:	網路社群;虛擬社群;電子聚會;線上聚會;電腦中介傳播 Virtual Community;Online Community;Electronic Gatherings;Computer-Mediated Communication
Date:	2002-07
Issue Date:	2019-06-26 13:47:06 (UTC+8)
Abstract:	本研究分析玉山虛擬航空公司討論區留言內容，發現玉山航空迷人之處，在於以專業知識與真實事件作為人們進入虛擬飛行世界的基礎，模糊了虛與實的界線。網路社群的目標必須具體明確，參與者必須完全認同社群的目標，且願意付出時間與精力去維繫社群的運作。社群的傳播環境必須有利於理性討論，人們才會持續付出，社群才能成長與發展。 A study of Jadeair.com.tw, a virtual aviation club, showed that activities in the form of message exchange demonstrated the principles of a virtual community. The success of Jade Air resulted from engaging in virtual flying based on real-life aviation knowledge, blurring the boundaries of real-life and virtual worlds. The results also suggest that the goal of a virtual community must be specific, and the participants must be fully committed. The communication environment should encourage discussions with logic and reason, thus reducing the possibility of flaming.
Relation:	新聞學研究, 72, 55-83
Data Type:	article
Appears in Collections:	[新聞學研究 TSSCI] 期刊論文

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