English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51673021      Online Users : 496
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/124001


    Title: 新傳播科技對台灣新聞媒體之影響：從新聞內容之區位談起
    New Communication Technologies and News Media In Taiwan: A Niche Analysis on News Content
    Authors: 李秀珠
    Li, Sarrina Shu-Chu
    彭玉賢
    Peng, Yu-Shan
    蔡佳如
    Tsai, Ja-Ju
    Contributors: 新聞學研究
    Keywords: 生態理論;區位理論;電視新聞;電子報;報紙;市場競爭
    organizational econogy;niche theory;television news;electronic newspapers;newspapers;market competition
    Date: 2002-07
    Issue Date: 2019-06-26 13:47:02 (UTC+8)
    Abstract: 九○年代傳播科技發展迅速，其中尤以衛星科技及網路科技對新聞媒體之影響為大，衛星及網路科技所帶來之24小時電視新聞台及電子報對傳統之新聞媒體，報紙，衝擊尤其大。本研究以組織生態學之區位理論來分析電視新聞、電子報及報紙之區位寬度、區位重疊度及區位優勢來檢視三種新聞媒體之資源使用模式及競爭優劣勢。研究結果發現，電視新聞與報紙競爭最為劇烈，而且報紙優於電視新聞，居於較佳之競爭地位，不過，本研究僅從媒體內容資源（即新聞內容）來進行區位分析，根據Dimmick（1993）之觀點，媒體最重要之資源為廣告收入、閱聽眾及媒體內容，本研究僅檢視媒體內容，如欲完全暸解三種新聞媒體之競爭關係，必須再加入廣告收入與閱聽眾之分析。
    This study uses the niche theory from organizational ecology to analyze competition among three news media in Taiwan. News content from television news, newspapers, and electronic newspapers was collected and niche breadth, niche overlap, and competitive superiority were analyzed to understand the competitive relationships among television news, electronic news, and newspaper news. The data analysis of the study shows that strong competition exists between newspapers and television news, and that newspapers have gained superiority over television news.
    Relation: 新聞學研究, 72, 27-54
    Data Type: article
    Appears in Collections:[新聞學研究 TSSCI] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2269View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback