政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/12398

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政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/12398

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題名:	The effects of satisfaction, opportunism, and asset specificity on consumers` loyalty intention toward internet portal sites
作者:	邱志聖 Chiou,Jyh‐Shen;Shen,Chung‐Chi
關鍵詞:	Portals;Trust;Assets management;Loyalty schemes
日期:	2006
上傳時間:	2008-12-03 13:47:36 (UTC+8)
摘要:	Purpose– This study aims to develop and empirically test a model examining the antecedents of consumer loyalty toward internet portals. Design/methodology/approach– The data were collected based on an internet survey in Taiwan. Self‐administered questionnaires were used for all measures. Findings– The results show that attributive satisfaction is very important in affecting consumers` overall satisfaction toward an internet portal, which in turn affects consumers` loyalty intention toward an internet portal. This study also demonstrates that consumers` specific asset investment on an internet portal exerted a positive impact on loyalty intention, whereas perceived opportunism toward an internet portal exerted a negative influence on loyalty intention. Originality/value– This study contributes to the e‐commerce service studies in two ways. First, it developed and empirically tested a model for examining the antecedents of consumer loyalty intentions toward an internet portal. Second, it incorporated the concept of transaction cost (i.e. opportunism and asset specificity) into the model and examined the effect on the formation of loyalty intention. This inclusion also improved the theoretical foundation of loyalty formation in an internet‐connected service world.
關聯:	International Journal of Service Industry Management, 17(1), 7-22
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1108/09564230610651552
DOI:	10.1108/09564230610651552
顯示於類別:	[國際經營與貿易學系 ] 期刊論文

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檔案	描述	大小	格式	瀏覽次數
07-22.pdf		327Kb	Adobe PDF2	899	檢視/開啟

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