政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123974
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51088394      線上人數 : 976
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/123974


    題名: 文化移轉：中國花木蘭傳說的美國化和全球化
    Transculutration: Americanizing and Globalizing the Chinese Legend Mulan
    作者: 陳韜文
    Chan, Joseph Man
    貢獻者: 新聞學研究
    關鍵詞: 文化移轉;文化全球化;文化本土化;文化融合;文化雜交;迪斯尼;花木蘭
    transculturation, cultural globalization, cultural localization, cultural hybridization, Disney, Mulan
    日期: 2000-10
    上傳時間: 2019-06-26
    摘要: 文化移轉是指某一文化與另一文化在相遇時被改變和吸納的過程。本文以迪斯尼動畫片《木蘭》（Mulan） 為案例，發現文化移轉是一個既遵從組織常規而又容許創新的演化過程：外國文化首先會被去情境化和本質化，然後被本土化和再情境化，當中有時也涉及普遍化。原文化要經受多大的更動，則視乎文化形式有否轉變，及外來文化與道地文化之間的相拒程度。文化移轉是兩種文化的雜交融合，結果大於部分的總和，而融合體內各文化所佔的比重則是外來文化和道地文化的一種平衡。文化一旦移轉，它就變成了移轉方文化的一部分，外來文化因而變成了道地文化。若此融合文化成功行銷世界，它又會成為全球文化的有機構成，反過來作用於原文化，形成逆向文化移轉。
    Transculturation is the process by which a culture is transformed by another for self-aggrandizement. As demonstrated by the Disney animated feature Mulan, transculturation is an evolving process involving both organizational routines and experimentation through which the foreign culture is decontextualized, essentialized, recontextualized, domesticated, and sometimes universalized. Transculturation also involves the transfiguration of cultural forms, which affects the extent to which the original culture is changed. It always results in cultural hybrids, the relative weights of whose component cultures are often determined by the tensions between foreign and domestic cultures. The hybrid will be globalized if it is successfully distributed through a word-wide network. The extent of globalization is closely linked to the hybrid’s quality as well as the producer’s reputation, resources, marketing knowhow, and access to the distributional infrastructure. Globalizing the hybrid implies boundary-crossing between the global and the local and between the foreign and the indigenous. Through transculturation and globalization, what is once local is rendered global and what is foreign is made indigenous.
    關聯: 新聞學研究, 66, 1-27
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    865.pdf1681KbAdobe PDF2528檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋