政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123969
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51050427      線上人數 : 937
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/123969


    題名: 廣告的政治經濟學分析法初探
    Outline the Critical Political Economy Approach to the Study of Advertising
    作者: 胡光夏
    Hu, Guang-shiash
    貢獻者: 新聞學研究
    關鍵詞: 廣告;國際廣告;傳播媒介;批判性傳播政治經濟學
    Advertising;International Advertising;Mass Media;Critical
    日期: 2000-07
    上傳時間: 2019-06-26
    摘要: 本研究是運用批判性傳播政治經濟學的一些重要概念（如機制分析、結構分析等 ），來運用於廣告的分析。本文計分為三個主要部份來作探討：第一、文獻探討的部 份包含批判性傳播政治經濟學的主要特色、研究取向，以及研究問題等。第二、廣告 的政治經濟分析，首先是國內的廣告政治經濟分析，其次是國際廣告的政治經濟分析 ，此單元所探討的問題包含，廣告如何影響國內的經濟結構？廣告如何影響國內的傳 播產業結構？廣告對媒體的型式與內容上有何影響？廣告在全球化經濟中所扮演的角 色為何？國際廣告與國際廣告公司對第三世界國家的文化、經濟與社會產生了那些的 影響？第三、結論。
    This paper is intended to outline the critical political economy approach to the study of advertising. Some concepts of critical political economy of communications (such as institutional analysis and structural analysis, etc.) are used to provide a political economic analysis of advertising. Specifically, this paper addresses three major areas: first, it reviews main concepts of critical political economy of communications and its main research questions. Secondly, it applies some concepts of critical political economy of communications to analyze the role that the domestic and international advertising play in societies. This study poses the following questions: How does advertising affect the structure of the domestic economy? How does advertising affect the structure of the local media industry? What is advertising`s impact on the form and content of media products? What is the role of advertising in the global economy? What are some of the potential effects of international advertising, particularly in Third World countries` societies, cultures, and economies? Finally, this paper concludes its findings.
    關聯: 新聞學研究, 64, 139-159
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    860.pdf1421KbAdobe PDF2213檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋