政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123966
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113313/144292 (79%)
造访人次 : 50945480      在线人数 : 1009
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/123966


    题名: 台灣報紙轉型的問題與挑戰──提供讀者更好的選擇？
    Rethinking the transformation of Taiwan`s major newspapers from 1988 to 1999 -- A welcome choice for readers?
    作者: 蘇蘅
    Su, Herng
    牛隆光
    Niu, Lung-Guang
    黃美燕
    Huang, Mei-Yan
    趙曉南
    Chao, Hsiao-Nan
    贡献者: 新聞學研究
    关键词: 報紙;新聞內容;市場導向模式;新聞編輯;報紙轉型;報禁
    newspaper;news content;news format;layout;news values;market-based model;news as commodity
    日期: 2000-07
    上传时间: 2019-06-26
    摘要: 台灣報業環境自民國77年開放報禁後，產生明顯改變。包括所有權更替，報紙內 容不斷進行遞變調整，其中以傳統西方新聞學著重新聞道德和客觀中立等觀念，及報 紙以社會第四權力自居，追求社會理想和責任的角色最受市場力量的衝擊。美國報界 從一九七年起探討市場導向思維發展，及其對報業與新聞事業產生的深遠影響，也 對「新聞」質變的意涵進行辯證討論。本文即從市場導向新聞學的概念和特質，提出 報業運作時產生三種看似極端卻彼此矛盾的命題，藉以釐析台灣報業環境從民國77年 至88年間的變化，接著描繪台灣主要報紙在這段期間的調整策略，並討論市場法則在 其中產生的微妙轉變，最後討論這些改變對台灣報紙重新建構「新聞」意涵的影響及 問題。
    Since the lift of ban on Taiwanese newspapers in 1988, evidence has been accumulating that journalism is undergoing a critical transformation-a move away from reliance on professional norms defining what in newsworthy and how to report, toward a journalism based observing the marketplace. A market-based model of news production argues that primary news decision-about how to learn what is going on from the outside environment-are quite complex. This research uses market-based model of news production to analyze the changing editorial policies and format of major newspapers in Taiwan from 1988 to 1999. Take together, news selecting and decisions-making take places both in a specific organizational context, combining some mixture of a competitive market-based environment. The current analysis finds out there are many content adjustments and newsroom management policies changing in response to the changing relationship between the economic order of market and newspaper industry. Thus news becomes a commodity shaped by a collection of markets, an elaborate compromise.
    關聯: 新聞學研究, 64, 1-32
    数据类型: article
    显示于类别:[新聞學研究 TSSCI] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    857.pdf2087KbAdobe PDF2299检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈