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    題名: 傳播學在美國的發展：從SCA易名為NCA談起
    The Development of Communication Studies in the United States: Implications of the Name Change from SCA to NCA
    作者: 馬成龍
    Ma, Ringo
    貢獻者: 新聞學研究
    日期: 1999-01
    上傳時間: 2019-06-25 09:02:16 (UTC+8)
    摘要: Communication studies in the United states can be traced back to the study of rhetoric in ancient Greece. In the United States, separate departments of speech began to merge after the National Association of Academic Teachers of Public Speaking was formed in 1914. To reflect a broader perspective in speech art and science, the Association changed its name to the National Association of Teachers of Speech in 1923 and the Speech Association of America (SAA) in 1946. In 1970, as a compromise between traditional interest in rhetoric and a broader concern with communication, the SAA became the Speech Communication Association (SCA). The National Communication Association (NCA) was adopted in 1997 largely because the term speech no longer reflects the work performed by many members.
    關聯: 新聞學研究, 58, 245-256
    資料類型: article
    顯示於類別:[新聞學研究 TSSCI] 期刊論文

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