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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123908


    Title: 中共改革開放政策對電視事業經營之影響
    The Influence of Mainland China`s Reform and Open-up Policy on the Management of Television Business
    Authors: 王毓莉
    Wang, Yu-Li
    Contributors: 新聞學研究
    Keywords: 改革開放政策;中共電視專業;第三產業;新聞改革
    Reform and Open-up Policy;Mainland China`s Television Business;The Tertiary Industry;News Reform
    Date: 1998-07
    Issue Date: 2019-06-25
    Abstract: 中共在實行改革開放政策過程中，引進了市場經濟的機制。改革開放政策導致了大眾傳媒運作環境的變化。傳媒無法按照以往只重視意識形態宣傳的模式運轉，因為如此將無法適應市場經濟基礎上的社會需求。因此，傳播事業在觀念上和管理模式上都必須發生重大變化。中共的廣電媒介政策是整個改革政策的一部份。在整體改革開放的推動下，大陸的電視事業出現了重大改革。同時，這一系列電視事業的改革，又起了推動整體改革的作用。本文透過歷史分析的方法，佐以深度訪談，考察大陸電視在改革開放的大環境下，根據中共所制訂的廣電政策，在經營制度、具體經營方式、以及節目內容三個方面發生的變化。
    In the process of Mainland China`s Reform and Open-up Policy, it declaims the mechanism of market economic. The Reform and Open-up Policy changes the mass media environment in China. In order to meet people`s social needs under the Socialist Market Economic, mass media cannot follow the past communication model. Therefore, mass media need to change its basic idea and management method radically. Mainland China`s broadcasting policy is a part of the total Reform and Open-up Policy. Under the Policy, Television enterprise begins to change a lot. At the same time, the reform of Television business comes forward to pushing the whole system`s reform. This research uses the historical analysis and in-depth interview as research methods to discuss the television operating system, techniques, and program contents under Mainland China`s Reform and Open-up Policy
    Relation: 新聞學研究, 57, 27-49
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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