政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123905
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51075447      Online Users : 930
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123905


    Title: 報紙產業組織結構分析與再形塑：組織理論的觀點
    Analyzing and Restructuring the Organization of Newspaper Industry: the Perspective of Organization Theories
    Authors: 張文強
    Chang, Wen-Chiang
    Contributors: 新聞學研究
    Keywords: 報紙產業;報業管理;組織理論;組織架構;垂直整合
    newspaper industry;newspaper management;organization theory;structuring of organization;vertical integration
    Date: 1998-07
    Issue Date: 2019-06-25
    Abstract: 現代報業經營面臨許多商業邏輯與新聞專業間的矛盾衝突。許多學者擔心利潤至上的商業原則將嚴重摧殘新聞專業，使報紙徹底商品化。從組織理論角度來看，傳統報業受限於生產技術，為節省龐大的交易成本，提升生產效率，因而具有高度垂直整合特性，並以機械科層構形設計組織架構。這種組織架構與報業發展歷史有關，但似乎並不利於新聞專業運作。而本研究大膽認為，現今報紙組織架構已到更新的時刻，藉由將垂直整合關係解組，在市場中以網路方式進行各項生產要素交易，配合新聞工作的專業化組織構形，將有機會使新聞專業與商業邏輯分開，減少商業行為對新聞工作的不當干預。
    The current newspaper industry is faced with the severe paradox between business function and journalistic professionalism. Many professionals worry about that the latter will be coverd with the nature of business and newspaper will be completely treated as "commodity". From organization theories, the traditional newspaper industry is vertically integrated and the structuring of organization is mechine bureaucracy. Such situation could be limited by old product technology and try to reduce enormous transaction costs. However, this traditional newspaper organization seem not to suitable for journalistic professionalism. This essay would boldly suggest that the structuring of newspaper organization should be changed now. We should transact with each product element by networks in market, not the vertically integrated organization, and propose the new organization structure of newspaper industry. This provide a chance to prevent journalistic professionalism from the undue interefence of business operation.
    Relation: 新聞學研究, 57, 191-211
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

    Files in This Item:

    File Description SizeFormat
    796.pdf1477KbAdobe PDF2196View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback