政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123679

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123679

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题名:	實力中心：舉重健身房 Strength central: a powerlifting gym
作者:	林崑 Quinn, Liam Justin
贡献者:	白德傑 Glen Brodowsky 林崑 Liam Justin Quinn
关键词:	健身房力量 Gym Strength
日期:	2019
上传时间:	2019-06-03 13:04:21 (UTC+8)
摘要:	The fitness industry has been having many happy years. Clubs across the world are constantly opening up and the number of gyms and options available have never been greater. No longer are people stuck with basic gyms that lack direction and don’t fulfill their desires. Nowadays, there are almost too many choices and people have to choose what is best for them at the time, as life and wants change. And often that choice changes due to many factors. However, there is one common theme that is at play: more gyms are opening and more people are going. People usually cite health as the number one reason they do so. Whether it be because they are more educated about the need for exercise or because they simply enjoy the challenges; it doesn’t matter, gyms are needed to match their needs. And the needs are drastically changing. No longer are simple gyms with machines and weights cutting it. The two types of gyms that have found the greatest growth, according to the 2018 Piper Jaffrey Report, are HVLP (High Volume Low Price) and Boutique Gyms. They vastly differ on price. The HLVP segment is a very inexpensive gym that may charge as low as $300nt/month, whereas the boutique gyms are more expensive, maybe $6000nt/month, and joining a group class can cost $1000nt/session. However, what really stands out is that the boutique gyms can vary considerably in what they offer. Choices range from boxing, yoga, cycling, cross fit, among many others. Of all the types out there, one that doesn’t have a large following, but is popular, is powerlifting gyms. These gyms are growing in popularity in the U.S., partly due to awareness, personal trainers, and specialized classes. This is where the business plan for Strength Central comes in. There is no other gym in New Taipei or Taipei that focuses purely on power and strength. By developing a new business that doesn’t exist yet we hope to create a new culture of strength training in Taiwan. Strength Central is a gym designed to teach and educate gym goers how to become strong while doing so safely. The gym is designed to allow for 20 people to be doing lifts at one time. It not only has a great environment, but also has the perfect equipment for doing the key lifts. Strength Central is a gym designed to meet the needs of those that have an inner drive for pure strength. Members are after the challenge for lifting more weight and hitting new goals, then setting new goals, and repeating. It’s almost like training for the Olympics. Everyone is trying to do the most that they can in one single, powerful movement. Strength Central is a gym planned for people to train in one of the five (or so) weightlifting movements. Most gyms are not designed for people to train as such. Even popular gyms, like World Gym in Taiwan, only offers 3-5 stations for people to train in heavy lifting. Then there are other gyms that have some of the tools but lack the culture of a true powerlifting gym. A true powerlifting gym needs the right environment, training, classes, equipment, and people in order for all to thrive. With a gym that has a more focused goal, powerlifting, Strength Central can also be successful in Taiwan because we are one of the first movers. Thus, Strength Central can safely improve the health and strength of its members.
參考文獻:	“5 Basic Rules of Thumb for Sizing Fitness Centers and Clubs.” Heartline Fitness. April 1, 2015. heartlinefitness.com/5-basic-rules-thumb-sizing-fitness-centers-clubs/ Accessed 29 March 2019. “Could you be an athlete? Olympics 2012 by age, weight, and height.” The Guardian. August 7, 2012. www.theguardian.com/sport/datablog/2012/aug/07/olympics-2012-athletes-age-weight-height Accessed 30 March 2019. “Country comparison Taiwan vs Singapore.” Country Economy. countryeconomy.com/countries/compare/taiwan/singapore?sc=XE15 Accessed 8 April 2019. “European Health & Fitness Market: Report 2018.” Ireland Active. April 2018. https://www.irelandactive.ie/contentfiles/EuropeActive_Deloitte_EHFMR_2018_IE.PDF Accessed 1 April 2019. Ferry, Timothy. “Fitness industry Benefits Taiwanese health Business Alike.” AmCham Taipei. September 14, 2016. topics.amcham.com.tw/2016/09/fitness-industry-benefits-taiwanese-health-business-alike/ Accessed 20 March 2019. Ferry, Timothy. “How Healthy is Taiwan’s Fitness Industry?” TheNewsLens. September 26, 2016. international.thenewslens.com/article/50016 Accessed 22 March 2019. “Fitness Industry Update: January 2018.” Piper Jaffrey. January 2018. www.slideshare.net/Bryankorourke/piper-jaffray-2018-us-fitness-industry-update Accessed 22 March 2019. Fulco, Matthew. “Heart Disease Second Leading Cause of Death in Taiwan.” Taiwan Business Topics. March 21, 2018. topics.amcham.com.tw/2018/03/heart-disease-second-leading-cause-death-taiwan/ Accessed 28 March 2019. Kufahl, Pamela. “IHRSA Reports 57 Million Health Club Members, $27.6 Billion in Industry Revenue in 2016.” Club Indusry. April 14, 2017. www.clubindustry.com/studies/ihrsa-reports-57-million-health-club-members-276-billion-industry-revenue-2016 Accessed 20 March 2019. “How much does it cost to open a gym?” Sage Us. www.sage.com/en-us/accounting-software/startup-costs/gym/ Accessed 1 April 2019. Lake, Rebecca. “23 Gym Membership Statistics That Will Astound You.” CreditDonkey. December 29, 2014. www.creditdonkey.com/gym-membership-statistics.html Accessed 1 April 2019. “Latest Data Show U.S. Health Club Industry Serves 70.2 Million.” IHRSA March 16, 2018. www.ihrsa.org/about/media-center/press-releases/latest-data-shows-u-s-health-club-industry-serves-70-2-million/ Accessed 2 April 2019. Lin, Judy. “Taoyuan City Ranks as Fattest City in Taiwan.” Taiwan News. May 23, 2017. www.taiwannews.com.tw/en/news/3170570 Accessed 25 March 2019. Liu, Philip. “Stagnant Conditions in the Housing Market.” AmCham Taipei. October 24, 2016. topics.amcham.com.tw/2016/10/stagnant-conditions-housing-market/ Accessed 29 March 2019. Midgley, Ben. “The Six Reasons the Fitness industry is Booming.” Forbes. Sept. 26, 2018. www.forbes.com/sites/benmidgley/2018/09/26/the-six-reasons-the-fitness-industry-is-booming/#69be2592506d Accessed 20 March 2019. “Piper Jaffrey 2018 U.S. Fitness Industry Update.” Piper Jaffrey. January 2018. www.slideshare.net/Bryankorourke/piper-jaffray-2018-us-fitness-industry-update Accessed 29 March 2019. Rodriguez, Melissa. “5 Key Asia-Pacific Health Club Industry Insights.” IHRSA. June 14, 2018. www.ihrsa.org/improve-your-club/5-key-asia-pacific-health-club-industry-insights/ Accessed 20 March 2019. “Sports Affairs.” Education in Taiwan. Ministry of Education Republic of China. Sept. 2014. english.moe.gov.tw/public/Attachment/410214555271.pdf Accessed 20 March 2019. Stimson, Jill. “Tax Incentives for Companies Who Offer Gym Memberships.” Chron. smallbusiness.chron.com/tax-incentives-companies-offer-gym-memberships-18505.html Accessed 18 March 2019. Walsh, Kristen. “IHRSA update: IHRSA Asia-Pacific Health Club Report.” Health Club Management. June 2018. www.healthclubmanagement.co.uk/health-club-management-features/IHRSA-Asia-Pacific-Health-Club-Report/32770 Accessed 18 March 2019. “Weightlifting and Age.” Torokhtiy. January 27, 2018. torokhtiy.com/blogs/warm-body-cold-mind/weightlifting-and-age Accessed 29 March 2019.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933043
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0103933043
数据类型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.009.2019.F08
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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