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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123436


    Title: 中共的廣播電視事業
    Authors: 陳雪雲
    Contributors: 新聞學研究
    Keywords: 大眾利益;社會主義經濟;階級性;群眾的實踐;黨性
    Date: 1986-03
    Issue Date: 2019-05-16
    Abstract: 本文旨在說明中共廣播電視事業的特性,從而反思我國傳播政策的走向。首先,中共廣播電視的特性如下:(1)具有強烈的階級性和黨性,並基於社會主義經濟基礎,為社會主義現代化服務;(2)各類廣播相互結合,組成宣傳整體;(3)將真實性、政治性、物質性和意識性、科學性及革命性統一起來;(4)宣傳黨的政策,並結合群眾的實踐活動;(5)增強新聞時效、掌握宣傳時宜。其次,本文認為共產主義的廣電事業不足取,而我國電視應基於下述三點來發揮教育文化功能:(1)以大眾利益為前提,經營政策必須有健全的價值觀;(2)在節目中應表現現代中國人應有的特質;(3)節目並非一定要板起面孔施教,也不是一味的抄襲,但要做到清新而不流俗,娛樂而不失雅俗共賞。
    Relation: 新聞學研究, 36, 89-100
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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