政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/122778
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    政大機構典藏 > 資訊學院 > 資訊科學系 > 學位論文 >  Item 140.119/122778


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    题名: 區塊鏈校園點數的設計與應用
    Design and Application of Blockchain Based Campus Loyalty and Rewards Program
    作者: 陳羽萱
    Chen, Yu-Hsuan
    贡献者: 陳恭
    Chen, Kung
    陳羽萱
    Chen, Yu-Hsuan
    关键词: 區塊鏈
    代幣
    點數系統
    Blockchain
    Token
    Loyalty program
    日期: 2019
    上传时间: 2019-04-01 14:49:41 (UTC+8)
    摘要: 許多企業以點數作為維持使用者忠誠度的手段，而點數也逐漸從使用者無法自由使用，到現在使用者可透過App輕易操作，甚至不同企業相互合作，讓點數可以相互轉換。近兩年來，加密貨幣開始被大眾大肆討論，而區塊鏈正是加密貨幣的底層技術，除了比特幣網路，更出現了Vitalik Buterin所提出的以太坊概念，而以太坊讓使用者可撰寫智能合約，使用者可自由制定許多規則運作於以太坊網路上，目前最廣為被使用的，是透過撰寫智能合約發行代幣。
    本研究將設計一以校園作為實驗場地的點數系統，並透過與不同單位的接洽、訪談，訂製一款以政大校園為主的點數系統，以及為政大設計一款相容於以太坊ERC-20代幣標準的校園點數。除了將校園現有的禮券、提貨券、點數電子化，亦希望透過校園點數系統改善校園風氣，引導學生多加與校方單位互動，並且讓以金融領域聞名的政大，有更多的金融科技應用體驗。
    Lots of enterprises use loyalty and reward program to maintain the loyalty of their customers, and “Points” have gradually become more convenience to use via App than before. Even enterprises cooperate with each other for Points exchange to let the Points more useful. In recent years, cryptocurrencies are discussed widely, and blockchain is the technology of the cryptocurrency. Vitalik Buterin published a white paper proposing Ethereum in 2013-2014. Ethereum allows users to write smart contract, and users can set many rules operating on Ethereum. The most widely usage is to issue token via smart contract.

    The study designs a loyalty and reward program custom-made for NCCU, using a design compatible with Ethereum ERC-20 Token Standard. In addition to digitizing the gift coupon and Points, we want to improve campus atmosphere via Campus Loyalty and Rewards Program to facilitate students interaction with school, especially at National Chengchi University which is well known for finance has more experience in financial technology.
    參考文獻: [1] The role of loyalty programs in behavioral and affective loyalty, Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán, https://www.emeraldinsight.com/doi/pdfplus/10.1108/07363760610712920
    [2] Using lotteries, loyalty points, and other incentives to increase participant response and completion, Anja S. Göritz
    [3] Bitcoin: A Peer-to-Peer Electronic Cash System, Satoshi Nakamoto, https://bitcoin.org/bitcoin.pdf
    [4] Ethereum: White Paper, Vitalik Buterin, https://github.com/ethereum/wiki/wiki/White-Paper
    [5] Ethereum Improvement Proposal, https://github.com/ethereum/EIPs/tree/master/EIPS
    [6] Smart Contract, Nick Szabo, http://www.fon.hum.uva.nl/rob/Courses/InformationInSpeech/CDROM/Literature/LOTwinterschool2006/szabo.best.vwh.net/smart.contracts.html
    [7]SMART TOKEN FOR THE CAMPUS USING BLOCKCHAIN- Smart Campus Project, Javier Massó, https://upcommons.upc.edu/bitstream/handle/2117/112362/SMART%20TOKEN%20FOR%20THE%20CAMPUS%20USING%20BLOCKCHAIN.pdf
    [8] Experiences from the Field: Unify Rewards - A Cryptocurrency Loyalty Program, Philip Shelper, Andrew Lowe, Salil S. Kanhere, https://scfab.github.io/2018/assets/papers/fab18_submission_05.pdf
    [9] Three Perspectives for Making Loyalty Programs More Effective, Lena Steinhoff, Robert W. Palmatier
    [10] The Blockchain Revolution for Loyalty Programs, Oliver Wyman, http://www.oliverwyman.com/content/dam/oliver-wyman/v2/publications/2017/sep/Blockchain_Revolution.pdf
    [11] Making blockchain real for customer loyalty rewards programs, Deloitte, https://www.finextra.com/finextra-downloads/newsdocs/us-fsi-making-blockchain-real-for-loyalty-rewards-programs.pdf
    [12] Blockchain Development for Fintech, https://www.qf4tech.com/pdf/POC_for_Fintech_QF4.pdf
    [13] Market Design with Tokens, Wayne Chang, https://medium.com/tokenfoundry/market-design-with-tokens-348a4d097a85
    [14] A Crash Course in Mechanism Design for Cryptoeconomic Applications, BlockChannel, https://medium.com/blockchannel/a-crash-course-in-mechanism-design-for-cryptoeconomic-applications-a9f06ab6a976
    [15] Blockchains, Cryptocurrencies & the New Decentralized Economy: Part 1 — A Gentle Introduction, Ashley Lannquist, https://blockchainatberkeley.blog/blockchains-cryptocurrencies-the-new-decentralized-economy-part-1-a-gentle-introduction-edcb4824b174
    [16] OpenZeppelin, https://github.com/OpenZeppelin/openzeppelin-solidity
    描述: 碩士
    國立政治大學
    資訊科學系
    105753022
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105753022
    数据类型: thesis
    DOI: 10.6814/THE.NCCU.CS.008.2019.B02
    显示于类别:[資訊科學系] 學位論文

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