Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/122752
|
| Title: | 私立托嬰中心因應托育公共化競爭之經營模式調整之研究
A study on the adjustment of the business model of private nursery center in response to public education competition |
| Authors: | 李姵儀
Lee, Pei-Yi |
| Contributors: | 詹文男
李姵儀
Lee, Pei-Yi |
| Keywords: | 準公共化
托嬰中心
托育公共化
營運模式
Quasi-publicization
Day care centers
Day care publicization
Business models |
| Date: | 2019 |
| Issue Date: | 2019-04-01 14:42:17 (UTC+8) |
| Abstract: | 中文摘要
托育公共化風潮漸起，政府為了解決少子化問題，提出準公共化政策，除了訴求結合民間的非營利組織的力量廣設公共托育中心以外，也以補助就讀私立托嬰中心嬰幼兒的方式降低家長托育的負擔近年來隨著這樣的政策推動，然附帶條件則是加強了對私立托嬰中心的管理及收費限制，這對私立業者來說，如同前有強大的低價競爭者，後有營收來源的瓶頸，面對如此嚴峻的考驗，私立托嬰中心該如何因應，是為本文研究的重點。
本研究透過文獻的探討，收集政策論述及相關數據進行分析，以產業面、政策面及營運模式三個面向，依據Allan Afuah的經營模型理論、Michael Porter的五力分析理論、資源基礎理論，與PEST理論及其工具加以闡述各項變數，進行私立托嬰中心因應托育公共化競爭之經營模式調整研究。
ABSTRACT
With the rise of day care publicization, the government proposed quasi-publicization policies for the purpose of solving low birth rates. Policies include the call for the power of non-profiting organizations to establish more public day care centers, as well as subsidize families with children in private day care centers. With the policies in recent years, a collateral condition is to enhance management of and price constrictions given by private day care centers. Such situations force private day care centers into a dilemma between facing low-price competitors and submitting to insufficient funds. This dissertation is to study how private day care centers should respond in the face of such adversities.
This study collects policy illustrations and analyzes data from discussions of pre-existing researches. From aspects of the industries, the government policies and business models, this research will study the adjustments of business models that private day care centers should take in response to publicized competition. Variable determination tools used are Component business model of Allan Afuah、Michael Porter`s Five Forces Model 、Resource-Based View，and PEST Analysis. |
| Reference: | 參考文獻
王兆慶(2011)。從社區褓母系統反思「托育公共化」。兒童及少年福利期刊，19， 131-148。
王舒芸(2012)。臺灣托育公共化之研究。發表於邁向社會投資型國家─就業與
社會安全重大議題研究論文集，63-107，財團法人臺灣智庫。
王青萍 (2009)。社區褓母系統對家庭式托育服務品質之影響:臺中市南區的研
究。亞洲大學社會工作學系碩士論文，未出版，臺中市。
邱志鵬、劉兆隆(2012)。我國幼兒托育制度之研究，行政院研究發展考核委員會委託研究報告。
吳思華(2000)。策略九說。台北：臉譜文化
陳金貴(2002)。非營利組織社會企業化經營探討。發表於新世紀智庫論壇第19期，非政府組織夏季論壇。
歐姿秀 (2012)。台灣公共托育之發展與演進。發表於經國管理暨健康學院「2012 公共托育之發展與未來論壇」。
電子化策略與經營模式，Allan Afuah、Christopher L.Tucci 著，呂執中編譯，
麥格羅.希爾出版，2001 年 9 月出版
內政部(2008)。人口政策白皮書。2013 年 6 月 27 日，取自 http://www.ris.gov.tw/ch9/0970314.pdf 內政部(2011)。
婦女生活狀況調查摘要分析。2014 年 2 月 5 日取自
http://sowf.moi.gov.tw/stat/Survey/list.html
Afuah A., 1998, ‘Innovation Management: Strategies Implementation, and Profits,’ Oxford University Press, New York.
Afuah, A., 1995, ‘Strategic adoption of innovation: The case of reduced instruction set computer technology,’ Massachusetts Institute of Technology,55(10): 3236.
Afuah, A., 2001, ‘Dynamic boundaries of the firm: Are firms better off being vertically integrated in the face of a technological change,’ Academy of Management Journal, 44(6): 1211.
Afuah, A., 2004, Business Models: A Strategic Management Approach, N. Y.: McGraw-Hill.
Aguilar-Saven, R. S., 2004, ‘Business process modeling: Review and framework,’ International Journal of Production Economics, 90(2):129-149. |
| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932117 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104932117 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.EMBA.066.2019.F08 |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 211701.pdf | 1413Kb | Adobe PDF2 | 0 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
