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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/122749

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122749

Title:	Nike Vaporfly 4%行銷策略個案分析 A Case Study on the Marketing Strategies of Nike Vaporfly 4%
Authors:	林銘華 Lin, Ming-Hua
Contributors:	邱奕嘉林銘華 Lin, Ming-Hua
Keywords:	突破議題行銷產品行銷名人行銷運動員破二 Nike Breaking 2 Vaporfly 4% Facebook
Date:	2019
Issue Date:	2019-04-01 14:41:50 (UTC+8)
Abstract:	而為何Nike 可以在馬拉松跑鞋的市場上搶下一席之地，此為本論文研究動機。再者該研究論文本身的 Nike 4% 對於一般跑者是否真的有明顯的效能提升為次要研究動機。第三點是在如此高單價的跑鞋不為常見，卻能造成排隊搶購熱潮為第三研究動機。
Reference:	Nike、運動筆記、Running Shoe Insight期刊、愛燃燒，Statista、Running Magazine、Youtube、Twitter/Rolows、
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 103932141
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103932141
Data Type:	thesis
DOI:	10.6814/THE.NCCU.EMBA.058.2019.F08
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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