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政大機構典藏 > 傳播學院 > 期刊論文 > Item 140.119/122599

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122599

Title:	The Internet audience: Web use as mass behavior
Authors:	林淑芳 Lin, S.-F. Webster, J.
Contributors:	傳播學院
Date:	2002-015
Issue Date:	2019-03-19 16:25:16 (UTC+8)
Abstract:	We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto`s Law. Duplication across pairs of Web sites is explained by the size o f the audiences unique to each site in the pair, conforming to Goodhardt`s duplication of viewing law. In addition, similarities o f content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% o f the variance in duplication.
Relation:	Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12
Data Type:	article
Appears in Collections:	[傳播學院] 期刊論文

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