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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122415


    Title: 兩岸醫學美容市場經營策略之研究
    Comparative Studies on the Cross-strait Business Strategies of the Cosmetic Surgery
    Authors: 郭英哲
    Kuo, Ying-Che
    Contributors: 林柏生
    Lin, Po-Shen
    郭英哲
    Kuo, Ying-Che
    Keywords: 醫學美容
    經營策略
    個案研究
    Date: 2019
    Issue Date: 2019-03-05 10:16:59 (UTC+8)
    Abstract: 目前台灣的醫學美容市場已經過度飽和，而中國大陸則對高端醫學美容項目有供不應求的情形。為了開拓中國大陸的客源，政府方面自2012年開放中國大陸旅客辦理醫學美容簽證，而企業方面一則赴陸並經營醫學美容機構；二則當中間人引進台灣的醫生短期赴陸進行高技術類的手術項目。本研究擬以個案研究的方式分析台灣企業在台灣以及在大陸經營醫學美容機構的經營策略，並對相關產業未來的發展方向提出相關建議。
    Reference: 一、 統計年鑑
    2015醫療器材產業年鑑(2015). 出版社： 工研院.
    2015醫療器材產業年鑑(2016). 出版社： 工研院.
    二、 中文論文
    司徒達賢. (2001). “策略管理新論-觀念架構與分析方法.” 臺北: 智勝文化.
    江澈, 陶成珊.(2010). “市場行銷在美容整形求術者中的運用. ” 中國誤診學雜誌, 20.
    李承達, 駱明慶. (2008). “美貌對候選人得票率的影響-以 2004 年立委選舉為例.” 濟論文叢刊, 36(1).
    吳思華. (1996). “策略九說.” 台北: 麥田出版公司.
    吳致芃, 陳建和. (2013). “醫療旅遊經營模式建構-以醫美診所為例.” 美容科技學刊, 10(2).
    金宏權, 歐素華. (2014). “跨域資源串接-台灣醫美產業的商業模式創新.” 科際整合管理研討會.
    李繼森. (2016). “淺析我國整形美容外科行業現存問題.” 臨床醫藥文獻電子雜誌, 17.
    馬文瑞. (2013). “美容行銷步入後明星代言時代.” 醫學美學美容(財智), 12.
    陳永坤, 謝翠芳, 林欣怡, 塗惠娟, 馮鈺雯. (2007). “顧客關係管理之實證研究-以中部地區醫學美容中心為例.” 中州學報, 25.
    陳坤成, 孔繁麗. (2010). “醫學美容經營策略之探討-以 A 醫院附設醫學美容中心為例.” 美容科技學刊, 7.
    陳淑賢, 蔡燕慧. (2011). “近代醫學美容經營策略最佳化之研究.” 美容科技學刊, 8(2).
    張羽森, 周水勇. (2016). “國內整形美容手術的發展前景.” 中國醫療美容, 2.
    張春旭. (2014). “我國整形美容外科常見問題剖析.” 中國醫療美容, 3.
    賴美嬌, 謝立瑤, 蔡武德. (2010). “國際醫療觀光市場行銷策略之研究.” 商業現代化學刊, 5(3).
    謝安田. (1979). “企業研究方法.” 臺北：水牛出版社.
    三、 英文論文
    Averett S. L., Korenman S. (1996). “The Economic Reality of the Beauty Myth.” Journal of Human Resources, 1996, 31(2).
    Biddle J. E., Hamermesh D. S. (1998). “Beauty, Productivity, and Discrimination: Lawyers` Looks and Lucre.” Journal of Labor Economics, 16(1).
    Conley D, Glauber R. (2005). “Gender, Body Mass and Economic Status.” National Bureau of Economic Research.
    Donald S. G., Hamermesh D. S. (2006). “What Is Discrimination? Gender in the American Economic Association, 1935-2004.” American Economic Review, 96(4).
    Humphrey, A.S. (2005). “SWOT Analysis,” available at the website http://www.businessballs.com/swotanalysisfreetemplate.htm.
    Hamermesh, D. S., Biddle, J. E. (1994). “Beauty and the Labor Market.” American Economic Review, 84(5).
    Hamermesh D S, Parker A. (2005). “Beauty in the Classroom: Instructors’ Pulchritude and Putative Pedagogical Productivity.” Economics of Education Review, 24(4).
    Kim W. C., Mauborgne R. A. (2014). “Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant.” Harvard Business Review Press.
    Porter, M. E. (1980). “Competitive Strategy: Techniques For Analyzing Industries and Competition.” New York.
    Porter, M. E. (1996). “Competitive Advantage, Agglomeration Economies, and Regional Policy.” International Regional Science Review, 19(1-2).
    Sabia J. J. (2007). “The Effect of Body Weight on Adolescent Academic Performance.” Southern Economic Journal, 2007.
    Weihrich, H. (1982). “The TOWS Matrix—A Tool for Situational Analysis.” Long Range Planning, 15(2).
    Yin, R. K. (1994). “Discovering the Future of the Case Study Method in Evaluation Research.” Evaluation Practice, 15(3).
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932423
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932423
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.052.2019.F08
    Appears in Collections:[Executive Master of Business Administration] Theses

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