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政大典藏 > College of Communication > Department of Advertising > Periodical Articles > Item 140.119/122348

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122348

Title:	Gender differences and the effect of contextual features on game enjoyment and responses.
Authors:	林淑芳 Lin, Shu-Fang
Contributors:	廣告系
Date:	2010-11
Issue Date:	2019-02-15 11:59:28 (UTC+8)
Abstract:	This article explores the effect of gender and contextual features on emotional reactions, identification toward game characters, and game enjoyment. Two aspects of contextual features are specifically examined: the moral justification of game characters and violence. An experiment was conducted by allowing participants to play either a morally justified character of a non-violent game, a morally justified character of a violent game, or a morally unjustified character of a violent game. The results show that participants felt less guilty and identified with the characters more when playing the morally justified characters of the non-violent game. Furthermore, males and females demonstrate different patterns of enjoyment to different contextual features of video games. The implications of these findings and directions for future research are discussed.
Relation:	Cyberpsychology, Behavior, & Social Networking, Vol.13, No.5, pp.533-537
Data Type:	article
DOI link:	https://doi.org/10.1089/cyber.2009.0293
DOI:	10.1089/cyber.2009.0293
Appears in Collections:	[Department of Advertising] Periodical Articles

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