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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/122344

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122344

Title:	Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media.
Authors:	林淑芳 Dimmick, J.;Ramirez, Jr., A.;Wang, T.;Lin, S.-F. Lin, Shu-Fang
Contributors:	廣告系
Keywords:	email;gratifications;instant messaging;interactive communication technologies;personal networks;telephone
Date:	2007-10
Issue Date:	2019-02-15 11:58:33 (UTC+8)
Abstract:	This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed.
Relation:	New Media & Society, Vol.9, pp.795-810
Data Type:	article
DOI 連結:	https://doi.org/10.1177%2F1461444807081225
DOI:	10.1177/1461444807081225
Appears in Collections:	[廣告學系] 期刊論文

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