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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122237

Title:	How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior
Authors:	洪叔民 Horng, Shwu-Min Chao, Chia-Ling
Contributors:	企業管理學系
Date:	2018
Issue Date:	2019-01-31 13:33:25 (UTC+8)
Abstract:	This study focused on smartphone users’ intention to install anti-virus software on their devices. In addition to the three tested factors, risk tolerance, perceived, and risk awareness, the models also include several demographic and behavioral variables as controlled factors including tenure of using smartphone, average online time per day, average online time using smartphone per day, gender, age, education level, and monthly expenditure. The results showed that lower risk tolerance, higher perceived risk, and higher risk awareness will lead to higher intention to installation. The constraining effect of risk tolerance on the relationship between perceived risk and intention to installation was also tested significantly. When smartphone users have risk tolerance higher than the threshold, their intention to installation will not be affected by the perceived risk.
Relation:	Information Technology - New Generations pp 67-72
Data Type:	book/chapter
DOI 連結:	https://doi.org/10.1007/978-3-319-54978-1_9
DOI:	10.1007/978-3-319-54978-1_9
Appears in Collections:	[企業管理學系] 專書/專書篇章

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