政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/121466

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113822/144841 (79%)
造訪人次 : 51750667 線上人數 : 272

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 國際經營與貿易學系 > 期刊論文 > Item 140.119/121466

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/121466

題名:	Does snobbish service generate better sales? The case of luxury goods
作者:	Chiou, Jyh-Shen 邱志聖 Hsiao, Cheng-Chieh
貢獻者:	國貿系
關鍵詞:	conspicuous consumption;impulse purchase;luxury goods;service encounter;social identity
日期:	2017-11
上傳時間:	2018-12-22 11:47:21 (UTC+8)
摘要:	The objective of this study is to explore whether a bad service encounter triggers a consumer`s impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish)x2 (shopping companion: alone vs. with a close friend) between-group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed.
關聯:	JOURNAL OF CONSUMER BEHAVIOUR,16(6), 577-590
資料類型:	article
DOI 連結:	http://dx.doi.org/10.1002/cb.1664
DOI:	10.1002/cb.1664
顯示於類別:	[國際經營與貿易學系 ] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
1664.pdf		2969Kb	Adobe PDF2	417	檢視/開啟

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

資料載入中.....