政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/120922

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/120922

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/120922

Title:	Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users
Authors:	Hung, Wei-Hsi 洪為璽 Hsieh, Pei-Hsuan Huang, Yao-De
Contributors:	資管系
Keywords:	e-textbooks;technology acceptance;perceived task-technology fit;higher education;perceived cost
Date:	2018-09
Issue Date:	2018-11-09 17:14:03 (UTC+8)
Abstract:	The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students` learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social-and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students` behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap.
Relation:	International Review of Research in Open and Distributed Learning, 19(4), 171-190
Data Type:	article
Appears in Collections:	[資訊管理學系] 期刊論文

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