政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/120891
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113656/144643 (79%)
造訪人次 : 51720794      線上人數 : 435
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/120891


    題名: 探討購買精品名牌包和仿冒名牌包之動機
    A study of the motivations of the purchase of genuine luxury bags and of counterfeit luxury bags
    作者: 宮橞霓
    Kung, Hui-Ni
    貢獻者: 郭貞
    Kuo, Cheng
    宮橞霓
    Kung, Hui-Ni
    關鍵詞: 奢侈名牌包
    仿冒名牌包
    購買動機
    炫耀性消費
    自我滿足
    自信心
    產品涉入度
    Genuine luxury bags
    Counterfeit luxury bags
    Purchase motivation
    Conspicuous consumption
    Self-gratification
    Self-confidence
    Product involvement
    日期: 2018
    上傳時間: 2018-11-09 15:50:00 (UTC+8)
    摘要: The purpose of this study was to examine the consumers’ behavior of purchasing genuine and counterfeit luxury bags. Additionally, this study indicated that consumers’ purchase behavior toward luxury bags are affected by purchase motivation—conspicuous consumption and self-gratification, individual difference—self-confidence, moral concern and sociability, and product involvement to examine dependent variable. A total of 202 female respondents completed the survey were collected from social media group which discuss luxury products. Simple regression analysis and hierarchical multiple regression analysis were used to test the hypotheses. Statistical results suggest that each variable has significant effect on consumers’ purchase behavior, both on genuine and counterfeit luxury bags, especially conspicuous consumption and self-gratification. However, while examined all variables at the same time that self-gratification lost its explanatory value because conspicuous consumption and self-gratification have high correlation coefficient, and therefore cause the conflict effect.
    參考文獻: 1) 12 Reasons Why Consumers Buy Luxury Goods? 為什麼消費者要買奢侈品的12個原因 - Megan Minmin C. (2018). Retrieved from http://meganminminc.com/filter/奢侈品策略/12-Reasons-Why-Consumers-Buy-Luxury-Goods-12

    2) Advances in Consumer Research, 24 (1997), pp. 235-241

    3) A. O`cass, H. McEwen Exploring consumer status and conspicuous consumption. Journal of Consumer Behaviour, 4 (1) (2004), pp. 25-39

    4) Ang, S. H., Cheng, P. S., Lim, A. C. and Tambyah, S. K. (2001) Spot the difference: Consumer responses towards counterfeits. Journal of Consumer Marketing 18(3): 219-235

    5) Bagwell, L S & Bernheim, B D (1996) Veblen effects in a theory of conspicuous consumption American Economic Review, 86, 3, pp 349-373

    6) Belk, R., Mayer, R., & Bahn, K. (1982). The eye of the beholder: Individual differences in perceptions of consumption symbolism. Advances in Consumer Research, 9, 523-530.

    7) Benarrosh - Dahan, E. (1991), LeContexteLexicologique du Luxe.II Revue Francaise du Marketing 132/133 (2-3), 45-54

    8) Bertrandias, L., & Goldsmith, E. (2006). Some psychological motivation for fashion opinion leadership and fashion opinion seeking. Journal of Fashion Marketing and Management, 10(1), 25-40.

    9) Bezzaouia, M., & Joanta, A. R. (2016). The Relationships Between Cultural Values and Consumer Motivations for Purchasing Luxury Brands. Ecoforum Journal, 5(1).

    10) Bloch, P. H., Bush, R. F., & Campbell, L. (1993). Consumer “accomplices” in product Counterfeiting: A demand-side investigation. Journal of Consumer Marketing, 10(4), 27-36.

    11) Bloch, P. H. (1981). An exploration into the scaling of consumers` involvement with a product class. ACR North American Advances.

    12) Braun, O. L., & Wicklund, R. A. (1989). Psychological antecedents of conspicuous consumption. Journal of Economic Psychology, 10, 161–187.

    13) China Counterfeit Report: Do `Factory Extras` Really Exist? (2016, June 17). Retrieved from https://jingdaily.com/china-counterfeit-report-do-factory-extras-really-exist/

    14) Cordell, V.V., Wongtada, N. and Kieschnick, R. L. (1996) Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research 35: 41-53

    15) Danziger, P.N., 2005. Let Them Eat Cake: Marketing Luxury to the Masses – As well as the Classes. Dearborn Trading Publishing, New York, USA.

    16) Dodd, C. A., Clarke, I., Barson, S., & Houston, V. (2000). Looking the part: Identity, meaning and culture in clothing purchasing-theoretical considerations. Journal of Fashion Marketing and Management, 4(1), 41-48.

    17) Dubois, B. & Laurent, G. (1994), Attitudes toward the concept of luxury: an exploratory analysis. Siew Meng Leong & Joseph A. Cote, asiapacific advances in consumer research (pp. 273 - 278), UT: Association for Consumer Research

    18) Eisend, M. and Schuchert-Guler, P. (2006) Explaining counterfeit purchases: A review and preview. Academy of Marketing Science review 2006 (12)

    19) E.R. Spangenberg, K.E. Voss, A.E. CrowleyMeasuring the hedonic and utilitarian dimensions of attitudes: a generally applicable scale

    20) Ericksen, M K (1996) Using self-congruence and ideal congruence to predict purchase intention: a European perspective Journal of Euro-Marketing, 6, 1, pp 41-56

    21) Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7, 117-140.

    22) Furnham, A. and Valgeirsson, H. (2007) The effect of life values and materialism on buying counterfeit products. The Journal of Socio-Economics 36: 677-585

    23) Gentry, J. W., Putrevu, S. and Shultz II, C. J. (2006) The effects of counterfeiting on consumer search. Journal of Consumer Behaviour 5(3): 245-256 


    24) Goldsmith, R. R. (2002). Some personality traits of frequent clothing buyers. Journal of Fashion Marketing and Management, 6(3), 303-316.

    25) Grossman, G. M., & Shapiro, C. (1988). Foreign counterfeiting of status goods. Quarterly Journal of Economics, 103(1), 79-100.

    26) Ha, S., & Lennon, S. (2006). Fashion intent for fashion counterfeit products: Ethical ideologies, ethical judgments, and perceived risks. Clothing and Textiles Research Journal, 24(4), 297-315.

    27) International Marketing Review, 27 (1) (2010), pp. 108-129

    28) Jonathan, G., & Mills, M. K. (1982). Fashion life cycle, self-concept, shopping orientation, and store patronage: An integrative analysis. Journal of Retailing, 58, 64-87

    29) Kim, Y., Sullivan, P., & Forney, J. C. (2007). Experiential retailing: Concepts and strategies that sell. New York: Fairchild.

    30) Lee, J. (2009). Understanding College Students` Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior (Doctoral dissertation, Ohio University).

    31) Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993, May). Price perceptions and consumer shopping behavior: A field study. Journal of Marketing Research, 30, 234-45.

    32) Luxury Institute, 2007. The luxury consumer market: a wealth of opportunity. Available online at 〈http://www.luxuryinstitute.com/pdfs/Luxury_Institute_ The_Luxury_Consumer_Market.pdf〉 (accessed 17.09.07).

    33) Mano, H., & Elliott, M. T. (1997). Smart shopping: The origins and consequences of price savings. Advances in Consumer Research, 24, 504-510.

    34) Mason, R S (1998) The Economics of Conspicuous Consumption: Theory and Thought Since 1700 Cheltenham, UK/Northampton, MA: Edward Elgar

    35) Mason, R S (2001) Conspicuous consumption: a literature review European Journal of Marketing, 18, 3, pp 26-39 


    36) Mellott, D. W. (1983) Fundamentals of Consumer Behaviour. Tulsa: Penn Well Publishing Company, p. 828.

    37) Nguyen, N. T., & Biderman, M. D. (2008). Studying ethical judgments and behavioral intentions using structural equations: Evidence from the multidimensional ethics scale. Journal of Business Ethics, 83, 627-640

    38) Nill, A., & Schultz II, C. (1996). The scourge of global counterfeiting. Business Horizons, 39(6), 37.

    39) Nordin, N. (2009). A Study on Consumers` Attitude towards Counterfeit Products in Malaysia. A Ph.D. Dissertation, University of Malaya, Malaysia.

    40) O’Cass, A. (2001). Consumer self-monitoring, materialism and involvement in fashion clothing. Australian Marketing Journal, 9(1), 46-60.

    41) Penz, E., & Stottinger, B. (2005). Forget the “real” think-take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, 32(1), 568-575.

    42) hau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15-27. http://dx.doi.org/10.1108/07363760910927019

    43) Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), 3-15.

    44) Roux, E., & F1och, M., (1996), Gererl’ingerable: la contradiction interna de toutemaisonde luxe, Decisions Marketing, p.15-23

    45) Roy Chaudhuri, H., Mazumdar, S., & Ghoshal, A. (2011). Conspicuous consumption orientation: Conceptualisation, scale development and validation. Journal of Consumer Behaviour, 10(4), 216-224.

    46) Shavitt, S. (1989). Products, personalities and situations in attitude functions: Implications for consumer behavior. Advances in Consumer Research, 16, 300- 305.

    47) Shukla, 2010 P. Shukla Status consumption in cross-national context: socio-psychological, brand and situational antecedents

    48) Solomon, M. R. (1985). The psychology of fashion. Lexington, MA: Lexington Books.

    49) Sridhar, G. (2007) Countering Counterfeits, Proceedings of the International Conference on Marketing and Society, Indian Institute of Management, Kozhikode, pp. 737-742, http://dspace. iimk.ac.in/handle/2259/313.

    50) Summers, J. O. (1970). The identity of women’s clothing fashion opinion leaders. Journal of Marketing Research, 7, 178-185

    51) Truong, Y, Simmons, G , McColl, R & Kitchen, P J (2008) Status and conspicuousness- are they related? Strategic marketing implications for luxury brands Journal of Strategic Marketing, 16,3, pp189-203

    52) Truong, Y. (2010). Personal aspirations and the consumption of luxury goods. International Journal of Market Research, 52(5), 655-673.

    53) Tsai, 2005 S.P. Tsai, Impact of personal orientation on luxury-brand purchase value International Journal of Market Research, 47 (4) (2005), pp. 177-206

    54) U.S. Customs and Border Protection Office of International Trade. (2007). Department of Homeland Security U.S. Customs and Border Protection and U.S. Immigration and Customs Enforcement FY 2007 Top IPR Commodities Seized. Retrieved November 1, 2009, from http://www.cbp.gov/linkhandler/cgov/trade/priority_trade/ipr/seizure/trading/07_topirp_seizures.ctt/07_topirp_seizures.pdf

    55) Veblen, T B (1899) The Theory of the Leisure Class Boston, MA: Houghton Mifflin

    56) Veblen, Thorstein. (1899). The theory of the leisure class: an economic study of institutions. Unwin Books, reprinted, Dover Publications, New York, London, 1994.

    57) Wang, F., Zhang, H., Zang, H. and Ouyang, M. (2005) Purchasing pirated software: An initial examination of Chinese consumers. Journal of Consumer Marketing 22(6): 340-351

    58) Wee, C.-H., Tan, S.-J., & Cheok, K.-H. (1995). Non-price determinants of intention to purchase counterfeit goods. International Marketing Review, 12(6), 19.

    59) Wicklund, R. A., & Gollwitzer, P. M. (1981). Symbolic self-completion, attempted influence, and self-deprecation. Basic and Applied Social Psychology, 2, 89-114.

    60) Yoo, B., & Lee, S. H. (2009). Buy genuine luxury fashion products or counterfeits? ACR North American Advances.
    中国女性消费者购买奢侈品的原因是什么？. (n.d.). Retrieved May 28, 2018.

    61) 知乎&公众号：Katy家怡, K. (2014, October 24). 奢侈品是否能够在提高社交圈上有所帮助？ Retrieved May 28, 2018.
    描述: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    105461007
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105461007
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMICS.017.2018.F05
    顯示於類別:[國際傳播英語碩士學程] 學位論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    100701.pdf4341KbAdobe PDF2186檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋