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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/120159


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    題名: 當前台灣保護消費者運動對企業行銷活動影響之研究
    作者: 徐聯恩
    貢獻者: 柴松林
    徐聯恩
    日期: 1982
    上傳時間: 2018-09-27 13:49:09 (UTC+8)
    參考文獻: 參考書目
    一、中文部份
    (一)書籍：
    1.中華民國消費者文教基金會以服務社會慶祝成立週年特刊，民國七十年十月三十一日。
    2.台北市國際青年商會推動成立財團法人中華民國消費者文教基金會典禮特刊，民國六十九年十一月一日。
    3.林清山，多變項分析統計法，台北：東華書局，民國六十九年四月，初版。
    4.周宇，消費者保護之研究，台北：台灣學生書局，民國六十五年五月，初版。
    5.美國、日本、西德玩具安全標準，台灣區玩具同業工會編印，民國六十七年六月。
    6.許士軍，現代行銷管理，台北：商略印書館，民國六十九年十一月，修三版。
    7.黃俊英，行銷研究――管理與技術，台北：華泰書局，民國七十年二月，增訂版。
    8.程嘉君，社會大眾對消費者保護問題意見之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年六月。
    9.鄭玉波、廖義男，和劉宗榮，消費者保護之研究，研究發展叢刊，編號：壹～四十六，行政院研究發展考核委員會編印，民國六十六年六月。
    (二)期刊：
    1.司徒達賢，「消費者保護――幾個值得深思的問題」，企業管理，第二十期，國立政治大學企業管理學會印行，民國七十年五月二十日，頁13〜17。
    2.姚光祖，「消費者文教基金會所面臨的挑戰――保護消費者運動不容阻抑」，中國論壇，第十二卷，第十期，民國七十年八月二十五日，頁28〜32。
    3.郭崑謨，「展望消費者保護――消費者社會運動、企業行為、政府措施」，工商時報，民國七十年十月十八日，第二版。
    4.消費者報導，創刊號、第二〜十二期。
    5.「消費者保護運動是什麼」，大地生活，第一卷，第一期，民國七十年八月，頁32〜42。
    6.「消費者保護與企業經營」，現代管理月刊，民國七十年六月，頁9〜16。
    7.黃俊英，「企業如何保護消費者利益」，民生報，民國七十年十二月二十七日，第六版。
    8. _______，「企業總體環境與企業經營――消費者運動與環境保護運動對企業之挑戰」，工商時報，民國七十一年一月八日，第二版。
    9. _______，「消費者保護與企業經營」，中國論壇，第十二卷，第四期，民國七十年五月二十五日，頁29〜33。
    10. ______，「拿行動去贏取消費者的好感」，民生報，民國七十年五月二十六日，第六版。
    11.柴松林，「經濟生活與消費者權利」，公訓報導，第四期，民國七十年一月二十日，頁14〜17。
    12.陳忠義，「消費者運動的十二個方向」，時報雜誌，民國七十一年二月十四日，頁12〜13。
    13.許士軍，「什麼是不實廣告」，設計家，第五期，民國五十七年一月一日，頁28〜30。
    14.張為憲，「我國食品衛生管理制度之改進研究」，研考月刊，第六卷，第二期，民國七十一年二月，頁10〜12。
    15.鄭燕琴，「產品責任――品保人員之新挑戰」，品質管制月刊，第十八卷，第四期，民國七十一年四月，頁158〜161。
    16.劉振，「釋提高品質」，品質管制月刊，第十八卷，第三期，民國七十一年三月，頁106〜107。
    17.「強化消費者權益之維護」，輿情分析，研考通訊，第四卷，第二期，民國六十九年二月一日，頁64〜69。
    18.「談食品檢驗的重要性」，輿情分析，研考月到，第五卷，第八期，民國七十年八月，頁72-77。
    二、英文部份
    (一)書籍：
    1. Aaker, David A. and Day, George S., ed., Consumerism : Search for the Consumer Interest (N.Y.: The Free Press, 1971).
    2. Bell, Martin L., Marketing: Concepts and Strategy, 3 rd ed. (Boston: Houghton Mifflin Company, 1979).
    3. Cooley, William W. and Lohnes, Paul R., Multivariate Data Analysis (N.Y.: John Wiley & Sons, Inc., 1971),
    4. Dalrymple, Douglas J. and Parsons, Leonard J., Marketing Management: Text and Cases, 2nd ed. (N.Y.: John Wiley & Sons Inc., 1980)
    5. Gaedeke, Ralph M. and Etcheson Warren W. , ed., Consumerism : Viewpoints from Business, Government, and the Public Interest (San Francisco: Canfield Press, 1972).
    6. Greyser, Stephen A, ed., Understanding and Meeting Consumerism`s Challenges (A Harvard Business Review Reprint Series, 1975).
    7. Kotler, Philip. Marketing Management : Analysis, Planning, and Control, 4th ed. (Englewood Cliffs, N.J.: Prentice-Hall, Inc.,1980).
    8. Pride, William M. and Ferrell, O.C., Marketing: Basic Concepts and Decisions, 2nd ed. (Boston : Houghton Mifflin Company, 1980).
    9. Rosenberg, Larry J., Marketing (Englewood Cliffs, N.J. : Prentice-Hall, Inc.,1977).
    10. Shaw, Roy T., Semenik, Richard J., and Williams, Robert H., Marketing: An Integrated Analytical Approach (Cincinnati, Ohio: South-Western Publishing Co., 1981).
    11. Troelstrup, Arch W. and Hall, E. Carl, The Consumer in American Society: Personal and Family Finance, 6th ed. (N.Y. :McGraw-Hall Book Company, 1978).
    (二)期刊：
    1. Anderson, W. Thomas Jr. and Cunningham, William H., “The Socially Conscious Consumer,” Journal of Marketing,Vol.36 (July 1972), pp. 23〜31.
    2. Anderson, Alan and Best, Arthur, “Consumer Complain : Does Business Respond?” Harvard Business Review, Vol. 55 (July 1977), pp. 93〜101.
    3. Barksdale, Hirm C. and Darden, William R., “Consumer Attitudes Toward Marketing and Consumerism, ” Journal of Marketing, Vol.36 (October 1972), pp. 28〜35.
    4. Bearden, William O. and Crockett, Milissa, “Self-Monitoring, Norms, and Attitudes as Influences on Consumer Compaining,” Journal of Business Research, Vol.9 (1981) , pp. 255〜266.
    5. Becker, Boris W., ”Using Consumer Issues for Competitive Advantage,” Business Horizons, Vol. 24(May-June 1981). 1971) , pp. 43〜52.
    6. Bell, Martin L. and Emory, C. William, ”The Faltering Marketing Concept,” Journal of Marketing, Vol.35 ( October :1971),pp.37〜42.
    7. Bennett, Roger C, and Cooper, Robert C., ”The Misuse of Marketing: An American Tragedy,” Business Horizons Vol.24 (November-December 1981), pp.51〜61.
    8. Bloom, Paul N. and Greyser, Stephen A., ”The Maturing of Consumerism “Harvard Business Review, Vol .59 (November-December 1981), pp. 130〜139.
    9. _________ and Silver, Mark J., ”Consumer Education : Marketers Take Heed,” Harvard Business Review, Vol.54 (January-February 1976), pp. 32〜40.
    10. Bourgeois, J. C. and Barmes, J. B., “Viability and Profile of the Consumerist Segment,” Journal of Consumer Research, Vol.6 (March 1979), pp. 217〜228.
    11. Brooker, George, “The Self-Actualizing Socially Conscious Consumer,” Journal of Consumer Research, Vol.3 (September 1976) , pp. 107〜112.
    12. Busch, Paul, “A Review and Critical Evalution of the Consumer Product Safety Commission: Marketing Management Implications,” Journal of Marketing, Vol.40 (October 1976), pp. 41〜49.
    13, ________ and Hair, Joseph F. Jr., “Product Liability and Safety : Perspectives from Business Versus Public Policy Makers,” Journal of Business Research , Vol.8 (1980), pp. 485〜499.
    14. Buskirk, Richard K. and Rothe, James T., “Consumerism--An Interpretation,” Journal of Marketing, Vol.34 (October 1970), pp. 61〜65.
    15. Cohen, Dorothy, “The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest,” Journal of Marketing, Vol.33 (January 1969), pp. 40〜44.
    16. ________, “The FTC`s Advertising Substantiation Program,” Journal of Marketing, Vol.44 (Winter 1980), pp. 26〜35.
    17. Cosenza, Robert, M. and Wilson, Jerry W., “How to Handle Your Customers’ Complaints,” Public Relation Journal (December 1980), pp. 20〜21.
    18. Cracco, Etienne and Rostenne, Jacques, “The Social-ecological Product,” MSU Business Topics (Summer 1971), pp. 27〜34.
    19. Cravens, David W. and Hills, Gerald E., “Consumerism : A Perspective for Business,” Business Horizons, Vol.13 (August 1970), pp. 21〜28.
    20. Davis, Keith, “Five Propositions for Social Resposibility,” Business Horizons, Vol.18 (June 1975), pp. 12〜 19.
    21. Day, George S. and Aaker, David A., “A Guide to Consumerism,” Journal of Marketing, Vol.34 (October 1970) , pp. 19〜24.
    22. Faber, Ronald and Ward, Scott, “Children`s Understanding of Using Products Safety,” Journal of Marketing , Vol.41 ( October 1977) , pp. 39〜46.
    23. Gallay, Ralph, “Nutritional Labelling: Some Experimental Finding,” The Mid-Atlantic Journal of Business, Vol, 19 (Winter 1980/81), pp. 1〜14.
    24. Gatewood, Elizabeth and Carroll, Archie B., “The Anatomy of Corporate Social Response: The Rely, Firestone 500, and Pinto Cases,” Business Horizons, Vol. 24(September-October 1981) , pp. 9〜16.
    25. Gross, Charles W. and Verma, Harish L., “Marketing and Social Responsibility,” Business Horizons, Vol. 20. (October 1977), pp. 75〜82.
    26. Hendon, Donald W., “Toward a Theory of Consumerism,” Business Horizons, Vol.18 (August 1975), pp. 16〜24.
    27. Henion, Karl E., “The Effect of Ecologically Relevant Information on Detergent Sales,” Journal of Marketing Research, Vol.9(February 1972), pp. 10〜14.
    28. Jacoby, Jacob and Jaccaed, James J., “The Sources, Meaning, and Validity of Consumer Complaints : A Psychological Analysis,” Journal of Retailing , Vol. 57 (fall 1981), pp.4〜24.
    29. Jolibert, Alain J. P. and Baumgartner, Gary, “Toward a Definition of the Consumerist Segment in France,” Journal of Marketing Research, Vol.18 (June 1981), pp. 114〜117.
    30. Kangun, Norman, Cox, Keith K., Higginbotham, James, and Burton, John,” Consumerism and Marketing Management,” Journal of Marketing, Vol.39 (April 1975), pp. 3〜10.
    31. Kassarjian, Harold H., “Incorporating Ecology into Marketing Strategy: The Case of Air Pollution,” Journal of Marketing, vol.35 (July 1971), pp. 61〜65.
    32. Kiebala, Leo, “The Consumer Products Safety Act,” Supervisory Management (April 1981), pp. 33〜37.
    33. Kinnear, Thomas C., Taylor, James R., and Ahmed A. Sadrucin, “Ecologically Concerned Consumers : Who Are They?” Journal of Marketing, Vol. 38 (April 1974), pp. 20〜24.
    34. Lambert, Zarrel V., “Profiling Demographic Characteristics of Alienated Consumers,” Journal of Business Research, Vol.9 (1981), pp. 65〜86.
    35. Lambin, Jean-Jacques, “What is the Real Impact of Advertising?” Harvard Business Review, Vol.53 (May- June 1975), pp. 139〜147.
    36. Markham, James W., “Is Advertising Important in the Soviet Economy?” Journal of Marketing, Vol. 38 (April 1974), pp. 31〜37.
    37. Maynes, E. Scott, “The Power of Consumers: A Challenge for Marketers and Economists,” Business Horizons, Vol.15 (June 1972), pp. 77〜86.
    38. Mayer. Robert N., “ The Socially Conscious Consumer-- Another Look at the Data,” Journal of Consumer Research , Vol.3 (September 1976), pp. 113〜115.
    39. McNeal, Jame U., Consumer Education as a Competitive Strategy,” Business Horizons, Vol.21 (February 1978), pp. 50〜56.
    40. McNeal, James U., “You Can Defend Advertising--But Not Every Advertisement,” Business Horizons, Vol.24 (September-October 1981), pp. 33〜37.
    41. McNeill Dennis L. and Wilkie, William L., “Public Policy and Consumer Information: Impact of the New Energy Labels,” Journal of Consumer Research, Vol.6 (June 1979), pp. 1〜11.
    42. McNeil, Kenneth and Miller, Richard E., “The Profitability of Consumer Protection: Warranty Policy in the Auto Industry,” Administrative Science Quarterly. Vol.25 (1980), pp. 407〜427.
    43. Miller, Kenneth E. and Sturdivant, Frederick E., “Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test,” Journal of Consumer Research, Vol.4 (June 1977) , pp. 1〜7.
    44. Russo, J Edward, Metcalf, Barbara L. and Stephens, Debra,” Identifying Misleading Advertising,” Journal of Consumer Research, Vol.8 (September 1981) , pp. 119〜131.
    45. Stern, Louis L., “Consumer Protection Via Increased Information,” Journal of Marketing, Vol.31 (April 1967), pp. 48〜52.
    46. _________ , “Consumer Protection Via Self-Regulation,” Journal of Marketing, Vol.35 (July 1971), pp. 47〜53.
    47. Trombetta, William L. and Wilson. Timothy L., “Foreseeability of Misuse and Abnormal Use of Products by the Consumer,” Journal of Marketing, Vol. 39 (July 1975) , pp 48〜55.
    48. Webbink Douglas W., ‘‘Automobile Repair: Does Regulation or Consumer Information Matter?” Journal of Consumer Research, Vol.5(December 1978), pp. 206〜209.
    49. Webster Frederick E., “Determining the Characteristics of the Socially Conscious Consumer,” Journal of Consumer Research, Vol.2 (December 1975), pp. 188〜196.
    50. Westbrook, Robert A. and Newman, Joseph W., “An Analysis of Shopper Dissatisfaction for Major Household Appliances,” Journal of Marketing Research, Vol. 13 (August 1976) , pp. 456〜466.
    描述: 碩士
    國立政治大學
    企業管理研究所
    70
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002007568
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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