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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/120044

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/120044

Title:	A case study of customer capital management in Taiwan’s financial industry
Authors:	樓永堅 Lou, Yung-Chien 張愛華 Chang, Aihwa 魏聖忠孫國寧
Contributors:	企管系
Keywords:	customer capital; knowledge management; financial industry; Taiwan; human capital; information technology capital; intellectual capital; marketing; brand management
Date:	2008
Issue Date:	2018-09-10 10:47:28 (UTC+8)
Abstract:	The proper management of customer capital has become one of the most important topics in the field of management nowadays. From studying three successful companies in Taiwan`s financial industry, we find that the development of customer capital requires knowledge management and the development of clients` trust in the firms. In addition, by the proper utilisation of the company`s internal and external networks and the enhancement of its human capital and Information Technology (IT) capital, a company can increase its customer capital. Finally, companies can effectively manage and grow their customer capital through the strengthening of their basic marketing abilities and sound brand management. The priority of the aforementioned factors would be contingent on the nature of business and the stages of market development.
Relation:	International Journal of Learning and Intellectual Capital, Vol.5, No.3, pp.332-347
Data Type:	article
Appears in Collections:	[企業管理學系] 期刊論文

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