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    题名: 以4C模型探討跨國合資企業之價值創造與策略意涵
    Investigation of Value Creation and Strategy Thinking for International Joint-Ventures Case Study with 4C Model Analysis
    作者: 梁碩瑋
    Liang, Shuo-Wei
    贡献者: 溫肇東
    Wen, Chao-Tung
    梁碩瑋
    Liang, Shuo-Wei
    关键词: 跨國合資
    4C策略行銷分析
    品牌效益
    競爭策略
    價值創造
    International joint ventures
    4C stratigic marketing model
    Brand value
    Competitive strategy
    Value-added
    日期: 2018
    上传时间: 2018-09-03 15:49:45 (UTC+8)
    摘要: 本研究透過探討太陽能產業策略聯盟新議題-合資現象，剖析太陽能產業之個案公司雙方在合資前、合資中、合資後的企業本質變異，以及外部成長發展策略。
    研究手法主要透過4C模型分析合資如何間接促成隱性效益，進一步推導合資策略如何替企業創造差異化的價值，特別是品牌價值的提升，並分析如何透過合資創造綜效，以累積擴散外溢效應，增加未來動態競爭關係的籌碼。
    因4C模型是以顧客需求導向為中心，以此構面分析，將能克服企業的本質侷限。而將品牌價值納入競爭態勢對企業發展，可在競技場的宏觀構面瞭解產業競爭態勢，更能讓本研究通盤剖析企業決策的意涵與邏輯，並給出企業如何創造長期競爭優勢的結論與建議。
    The study applies a methodology that mainly uses the 4C model to analyze how the joint venture indirectly delivers the implicit benefits, reason how the strategic joint venture creates differentiated value for the company, especially concerning the enhancement of the brand value, and analyze how the joint venture creates synergy that generates spillover effect. Moreover, the 4C model is customer-oriented, which makes the analysis less company-centric.
    The purpose of the study is to understand the competition in an industry by including the brand value in the competitive analysis, provide a comprehensive analysis of the content and logic of the enterprise`s decision-making.
    In the conclusion, this study suggests how a company can create a long-term competitive advantages.
    參考文獻: 一、 中文文獻
    1. 邱志聖，策略行銷分析:架構與實務應用(三版)，台北：智勝出版，2010年。
    2. 吳思華，策略九說，策略思考的本質，台北：臉譜，2000年。
    3. 陳勝源，論合資。臺北市銀月刊08，頁44-51，1990年。

    二、 英文文獻
    1. Barney, J. B. (1991),” Firm resources and sustained competitive advantage”, Journal of Management, No. 17, pp.99-120.
    2. Barney, J. B. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes.”, Academy of Management Review, No. 26, pp.41-54.
    3. Brouthers, K. D. (1995), “Strategic Alliances: Choose Your Partners”, Long Range Planning 28(3).
    4. Duncan, R.B. (1972),” Characteristics of Organizational Environments and Perceived Environmental Uncertainty”, Administrative Science Quarterly, Vol. 17, No. 3, pp. 313-327.
    5. Geringer, J. M., Beamish, P. W., and daCosta, R. C. (1989), “Diversification Strategy and Internationalization: Implications for MNE Performance,” Strategic Management Journal, 10(2), 109-119.
    6. Geringer, J. M. (1988). “Joint venture partner selection: Strategies for developed countries”. Quorum Books.
    7. Geringer, J., Hebert, M. L. (1991), “Measuring Performance of International Joint Ventures”, Journal of International Business Studies , Vol. 22, No. 2, pp. 249-263.
    8. Geringer & Hebert (1989) ,”Control and Performance of International Joint Ventures”, Journal of International Business Studies ,Vol. 20, No. 2, 235-254.
    9. Hennart, J.F. (1988), "A Transaction Cost Theory of Equity Joint Venture", Strategic Management Journal, 9 (2), 361-374.
    10. Hennart, J.F. (1991). “The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in The United States”, Management Science, Vol. 27, No. 4, pp. 483-497.
    11. Killing (1983), P. “Strategies for Joint Venture Success”. New York: Jraeger.
    12. Kogut, B. (1988), “Joint Ventures: Theoretical and Empirical Perspectives”, Strategic Management Journal, vol. 9, pp.319-332.
    13. Lasserre, P. (2003). “Global Strategic Management”. New York: Palgrave Macmillan.
    14. Lawrence, P. R., and Lorsch, J. W. (1969) “Organization and Environment”, Boston, MA: Harvard Business School, Division of Research.
    15. Litvak, I. A. and Banting, P.M. (1968), “A Conceptual Framework for International Business Arrangements”, in King, R. L. (Ed.), Marketing and the New Science of Planning, American Marketing Association, Chicago, IL, pp.460-467.
    16. Luo, Y., & Park, S. H. (2004). “Multiparty cooperation and performance in international equity joint ventures”, Journal of International Business Studies, 35(2), 142-160.
    17. Miller, K. D. (1992). “A framework for integrated risk management in international Business”. Journal of International Business Studies, Vol.2, 311–331.
    18. Moxon, R. W., & Geringer, J. M. (1985), “Multinational ventures in the commercial aircraft industry”, Columbia Journal of World Business 20, 55-62.
    19. Pfeffer, J. and Nowak, P. (1976), “Joint Ventures and Interorganizational Dependence”, Administrative Science Quarterly 21(3).
    20. Srivastava, R. K., Fahey, L. & Christensen, H. K. (2001). “The resource-based view and marketing: The role of market-based assets in gaining competitive advantage”, Journal of Management, 27(6), 777-802.
    21. Wernerfelt, B. (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, Vol. 5, No. 2. , pp. 171-180.
    22. Williamson ,O. E.(1975), ”Markets and Hierarchies: Analysis and Antitrust Implications”, New York: Free Press.

    三、 網頁資料
    1. MBAlib，合資，上網日期107年03月10日，檢自：http://wiki.mbalib.com/wiki/合資
    2. Deloitte, A study of Joint Ventures, 2010, from: https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/finance/Publications/Etude_Joint_Venture_juillet%202010.pdf
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103932102
    数据类型: thesis
    DOI: 10.6814/THE.NCCU.EMBA.082.2018.F08
    显示于类别:[經營管理碩士學程EMBA] 學位論文

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