政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119585

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119585

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政大機構典藏 > 傳播學院 > 國際傳播英語碩士學程 > 學位論文 > Item 140.119/119585

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題名:	直播成癮？秀場直播使用者持續使用動機研究 Why do people watch live streaming？A research on Viewer`s Intention of Continuous Usage in Taiwan
作者:	詹冠純 Chan, Kuan-Chun
貢獻者:	郭貞 Kuo, Cheng 詹冠純 Chan, Kuan-Chun
關鍵詞:	直播使用者動機社會連結使用與滿足理論行銷策略 Live stream app Uses and gratification Social connection 17Media
日期:	2018
上傳時間:	2018-08-27 14:52:49 (UTC+8)
摘要:	近年來直播成為繼臉書及Instagram來，新世代使用的社交娛樂平台，而直播相關研究也成為學者們熱烈的議題。本研究以使用與滿足理論出發，探討台灣直播平台使用者之使用動機。 The goal of this study is to conduct an investigation on the motivation of user`s continuous intention of using live streaming app in Taiwan. To help current marketing and operation manager in live streaming industry in Taiwan understand more about user intention of continuous usage, this research focus on answering if individual experience and co-experience that audience perceived while interacting with other audiences and broadcaster can affect their continuous usage of live streaming app. Keywords: live streaming, uses and gratification, 17Media, social connection
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描述:	碩士國立政治大學國際傳播英語碩士學位學程(IMICS) 104461007
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0104461007
資料類型:	thesis
DOI:	10.6814/THE.NCCU.IMICS.011.2018.F05
顯示於類別:	[國際傳播英語碩士學程] 學位論文

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