政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119508
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113313/144292 (79%)
Visitors : 50949311      Online Users : 947
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119508


    Title: 台灣閱報民眾的人口結構及政治態度之變遷：1992-2004
    Changes in Demographic Characteristics and Political Attitudes of Newspaper Readers in Taiwan: 1992~2004
    Authors: 蕭怡靖
    Hsiao, Yi-Ching
    Contributors: 選研中心
    Keywords: 報紙 ; 新聞媒體 ; 政治偏差 ; 人口結構 ; 政治態度 
    newspaper ; mass media ; political bias ; demographic characteristics ; political attitude
    Date: 2006-12
    Issue Date: 2018-08-23 15:40:38 (UTC+8)
    Abstract: 有別於過去的「內容分析法」，本文利用五次立法委員選舉結束後所進行的民意調查訪問資料，以《中國時報》、《聯合報》、《自由時報》及《蘋果日報》為對象，試圖從「閱報民眾」的角度切入，分析1992年至2004年臺灣閱報民眾的人口結構及政治態度之變化。研究結果發現，臺灣民眾閱報的比例也有下滑的趨勢，且各報讀者間除了存在人口結構上的差異外，也呈現出「高齡化」及「教育程度提升」的現象。此外，從民眾認知的角度也顯示各家報紙的報導內容存在著「政治偏差」，其中，《自由時報》偏向「泛綠」政黨；《聯合報》及《中國時報》偏向「泛藍」政黨；《蘋果日報》則較不具政黨偏向。而《自由時報》讀者傾向「泛綠政黨」、「臺灣獨立」及「臺灣人認同」的政治立場，且有逐年擴大的趨勢；《聯合報》及《中國時報》的讀者則相反，其傾向「泛藍政黨」、「兩岸統一」及「中國人認同」。若觀察這十多年來的趨勢變化則發現，《聯合報》及《中國時報》讀者「藍多於綠」的差距正逐漸縮小，反觀《自由時報》讀者「綠多於藍」的差距則日益擴大。
    This paper explores changes in the demographic characteristics and political attitudes of newspaper readers in Taiwan from 1992 to 2004. The data used in this research are taken from face-to-face interviews conducted after the Legislative Yuan elections. This study finds that fewer and fewer people read newspapers every year, and that four different groups of newspaper readers with different demographic characteristics exist. For every kind of newspaper, readers are becoming older, and the level of their education is increasing. Also, readers perceive political biases in newspaper content. The Liberty Times tends to favor ”pan-green” parties, the United Daily News and the China Times tend to favor ”pan-blue” parties, and the Apple Daily does not favor any particular party. People who most often read the Liberty Times support ”pan-green” parties and Taiwan independence and identify themselves as being ethnically Taiwanese. This phenomenon is becoming increasingly obvious from year to year. People who most often read the United Daily News or the China Times support ”pan-blue” parties and unification with China and believe themselves to be ethnically Chinese. By observing changes over the past twelve years, the author also finds that the extent to which ”pan-blue” readers outnumber ”pan-green” readers for the United Daily News and China Times is decreasing, but the number of ”pan-green” readers of the Liberty Times readers is surpassing the number of ”pan-blue” readers.
    Relation: 台灣民主季刊, Vol.3, No.4, pp.37-70
    Data Type: article
    DOI link: https://doi.org/10.6448/TDQ.200612.0037
    DOI: 10.6448/TDQ.200612.0037
    Appears in Collections:[Election Study Center] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    37-70.pdf1464KbAdobe PDF2368View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback