政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/119389
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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/119389


    Title: 大眾傳播對人類生活之重大影響
    Authors: 馬星野
    Keywords: 大眾傳播;不良廣告;集體監督;新聞評議會;道德約束
    Date: 1981-12
    Issue Date: 2018-08-16 17:05:43 (UTC+8)
    Abstract: 本文在說明大眾傳播對人類生活的影響，包括大眾傳播對生活素質之積極貢獻、消極汙染以及大眾傳播本身應該做出哪些改變。針對大眾傳播的發展，本文做出以下建議：(1)國家不能坐視：國家不能坐視大眾傳播事業基於盈利動機而汙染大眾生活之素質；(2)受道德之約束：不論是新聞記者、演員、電視節目製作人、電視評論員，都要追求「真實」、「公平」；(3)集體監督、集體制裁：社會的集體監督、民眾的集體制裁，可以提高傳播事業的素質；(4)加強新聞評議會的功能：新聞自律，是最民主、最合理的制度；(5)杜絕不良廣告：各報數萬字的小廣告，包括了許多不可告人之事，對青年男女、社會風氣汙染最大。
    Relation: 新聞學研究, 28, 23-34
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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