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Title:	皮件公司轉型策略個案分析 A Case Study on the Transformations Strategy of the Leather Company
Authors:	陳清期 Chen, Ching-Chi
Contributors:	邱奕嘉陳清期 Chen, Ching-Chi
Keywords:	策略定位競爭核心能力資源基礎理論五力分析企業轉型 Company strategy Core competence Resources base theory Five forces analysis Company transforming Organization restructuring
Date:	2018
Issue Date:	2018-08-01 16:30:32 (UTC+8)
Abstract:	台灣/中國廣州擁有皮件產業完整供應鏈，無論從進口原材料的皮革製造到皮件的設計、生產等均有供應商可以在產業中提供，使得皮件產業可以在要素充沛的環境中，對外提供OEM/ODM等服務。如同台灣產業發展一般，皮件產業因內需有限，產業的發展仍然以外銷為最主要的銷售方式。然而早期皮件製造商因語言及銷售渠道等因素，大多無法直接與購買者溝通、接單生產，此時貿易商就扮演著重要的角色，擔任工廠與客戶之間的橋樑，從接單開始提供整合性服務。貿易商必須對供應商扮演客戶的角色，確保品質符合客戶的需求。對外則扮演供應商的角色，提供OEM/ODM等服務。隨著生意的開拓，貿易商必須思索如何轉型、增加核心競爭力，此時往上游或是往下游的整合成為重要的轉型策略。往上游整合，擴充原本單純貿易商銷售行為的角色，改往設計開發、生產製造上發展，更直接提供給客戶OEM/ODM服務。往下則由透過接單的設計開發經驗及整合積累生產製造能力，發展自有品牌、拓展通路，往OBM的道路前進，創造自己的競爭核心能力(core competence)。本研究將探討皮件產業的轉型策略，主要聚焦探討三個議題，第一，公司如何透過轉型來增進競爭核心能力，讓差異化、降低生產成本等效用因轉型後而產生。第二，運用怎麼樣的方法將上下游資源整合併購？第三，整合併購後是否達到多贏的效益？ Taiwan and Guangzhou City China both own well-established supply chains for leather related industry. From the raw material producing till designing and manufacturing of finish products, there are full of qualified OEM/ODM suppliers providing efficient services in each stage. In Taiwan, most of industries have been export oriented since constrained by its market size. So, trading companies or middlemen have been playing an important role in bridging foreign buyers and local manufacturers. It was especially true during early days before since language and communication problems were significant barriers to both sides. Trading companies are buyers to local manufacturers in one end and sellers to foreign buyers on the other end. They ensure the quality required by foreign buyers while at the same time provide supplying and OEM/ODM services to them as well. As the gaps between foreign buyers and local manufacturers are getting smaller and smaller in the internet age, trading companies are standing on the critical point to reshape their role and strengthen their core competence in order to survive. An appropriate company strategy of vertical integration, either upward or downward, to integrate more services, is a must to them now. They can choose to go upward to integrate the designing and manufacturing phases and provide direct OEM/ODM services to the buyers. Or they can choose to go downward to build their own brand names and getting involved in retailing channels, be ready on the way of OBM, and strengthening their core competence in the end. This thesis is to discuss the transforming strategy of the leather industry. It focuses on three issues as below: 1.How to improve the competitiveness by means of product differentiation and cost reduction etc., so strengthened the core competence, after the transforming. 2.How to use the method to integrate upstream and downstream resources into mergers and acquisitions 3.Does it achieve win-win benefits after integrating mergers and acquisitions?
Reference:	壹、中文參考文獻（一）書籍司徒達賢（1999）。策略管理（第二版）。台北：遠流出版事業股份有限公司。吳思華（2000）。策略九說（第三版）。台北：城邦文化事業股份有限公司。蕭瑞麟（2007）。不用數字的研究：鍛鍊深度思考力的質性研究（第二版）。台北：台灣培生教育出版股份有限公司。高登弟、李明軒譯，2007，麥可‧波特（Michael E. Porter），“策略是什麼”（ What Is Strategy？），哈佛商業評論， 3月，新版第7期，PP.44〜67 普哈拉（C.K. Prahalad）, 蓋瑞．哈默爾（Gary Hamel），2007，“企業核心能力”（The core competence of the corporation），哈佛商業評論， 3月，新版第7期，PP.68〜85 （二）網際網路邱奕嘉（2015）。《動態競爭優勢時代》導讀序：創新接力賽【部落格文字資料】。取自http://yichiachiu.pixnet.net/blog/post/187922406 邱奕嘉《Uniqlo和Zara的熱銷學》一書推薦序：不做什麼，比做什麼更重要取自http://yichiachiu.pixnet.net/blog/post/203155111 台灣區皮革工業同業公會取自http://eip.industry.org.tw//Upload/FormDownload_FormDownload/27505/皮革製造流程圖.pdf 貳、英文參考文獻 Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of management, 17(1): 99-120. Porter, M. E. 1979. How competitive forces shape strategy. Harvard Business Review, 57(2): 137-145. Porter, M. E. 1996. What Is Strategy? Harvard Business Review, 74(6): 61-78. Wernerfelt, B. 1984. A resource‐based view of the firm. Strategic management journal, 5(2): 171-180. Williamson, O. E. 1979. Transaction-Cost Economics: The Governance of Contractual Relations. The Journal of Law and Economics, 22(2): 233-261.
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 105932410
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105932410
Data Type:	thesis
DOI:	10.6814/THE.NCCU.EMBA.041.2018.F08
Appears in Collections:	[Executive Master of Business Administration] Theses

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