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    Title: 政治人物的社群媒體對話溝通策略分析:以第九屆不分區立法委員委為例
    An Analysis on Dialogic Communication Strategy of Politicians` Social Media: Take the 9th Legislators-at-large as Example
    Authors: 呂文瑄
    Lu, Wen-Hsuan
    Contributors: 陳憶寧
    Chen, Yi-Ning
    呂文瑄
    Lu, Wen-Hsuan
    Keywords: 不分區立法委員
    社群媒體
    政治公關
    對話式溝通理論
    Date: 2018
    Issue Date: 2018-07-27 13:07:24 (UTC+8)
    Abstract: 社群媒體平台如今已成為政治公關與公眾溝通不可或缺的重要工具。過去的研究發現兩件事情:首先,過去研究焦點集中在候選人在社群媒體上的呈現,缺乏「日常」(routine)的社群媒體溝通研究;其次,研究發現儘管了解社群媒體的溝通優勢,但並未妥善運用、發揮社群媒體的對話功能優勢。故,本研究旨以第九屆不分區年輕世代的立法委員Facebook 為例,採取內容分析法,檢視年輕世代立委們問政期間的社群媒體對話溝通策略使用情形,並嘗試解釋影響對話差異性之因素。
    研究結果發現,年輕世代的立法委員致力於展現社群媒體的豐富資訊性,然而對於社群媒體的掌握仍不夠熟練。此外,政黨屬性確實會影響對話溝通策略的使用。
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    Description: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    104464021
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1044640212
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.COMM.010.2018.F05
    Appears in Collections:[傳播學院傳播碩士學位學程] 學位論文

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