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    题名: 產品開發對於台灣生技化妝品產業之 影響、挑戰以及發展前景
    Implication, challenge and outlook of product development for bioactive cosmetic industry in Taiwan
    作者: 謝致佳
    Hsieh, Chih-Chia
    贡献者: 何小台
    Ho, Chester
    謝致佳
    Hsieh, Chih-Chia
    关键词: 產品開發
    生技化妝品產業
    化妝品鏈
    New product development
    Bioactive cosmetic industry
    Cosmetic value chain
    日期: 2018
    上传时间: 2018-07-27 11:56:06 (UTC+8)
    摘要: This thesis investigates the implication, challenges and outlooks of new product development, referred to as NPD in short, for bioactive cosmetic industry in Taiwan. Historically, Taiwanese cosmetic companies have mainly focused on the domestic market with a small number of both upstream ingredient suppliers and downstream cosmetic brands who endeavor to foray into the global market and compete with companies from around the world. Driven by both advanced science and volatile market trends, the world’s cosmetic industry is very attractive and lucrative, yet the competition is intense. Compared with countries, like France, the U.S.A, Japan and even Korea, the Taiwanese cosmetic industry is not only small but also less innovative. The Taiwanese cosmetic industry has always been the follower and less known in the global market. In the 2010s, there are not too many but too few Taiwanese cosmetic brands who has made some reputation overseas; these companies include O’Right and Timless Truth Mask whose successes have transpired to Europe, as well as TCI and Niuer whose growth has been mainly driven by their business expansions in Mainland China. On the upstream cosmetic industry value chain, Corum has also gained some reputation as a global supplier of bioactive cosmetic ingredients. Despites the challenges present in both corporate and industry levels, as discussed in the thesis, the key for Taiwanese companies to thrive in the global cosmetic industry may as well rest upon the ability of these companies to innovate and develop new or improved ingredients/products and shorten “time to market”. NPD is a disciplined but loose process that allow a company to systematically scrutinize the development of new product concept(s) and screen out any potential inauspicious ideas in early stages. It is essential for Taiwanese businesses to integrate and leverage expertise in different areas within the company through embracing effective NPD, which, in turn, would help them grow their competitiveness as well as long-term success.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    102933003
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102933003
    数据类型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.033.2018.F08
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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