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Title:	中國市場智慧音箱產業分析以天貓精靈為例 An analysis of smart speaker industry in the china market using the tmall genie Product family as an example
Authors:	柯力群 Ko, Li-Chun
Contributors:	尚孝純 Shang, Shari 柯力群 Ko, Li-Chun
Keywords:	智慧音箱虛擬助理天貓精靈阿里巴巴集團 Smart speaker Virtual assistant Tmall Genie The Alibaba group
Date:	2018
Issue Date:	2018-07-27 11:53:47 (UTC+8)
Abstract:	As of early 2018 there are three major smart speaker players in the U.S. and European market and five major smart speaker players in China market. International brands including Amazon Echo and Google Home have been sold in the U.S. and European market and many other places in the world since 2014 [15]. However, none of them have announced a plan to penetrate the China market and this probably due to the lack of Mandarin voice interface support. The aim of this thesis is to first have a study on all the speaker products and virtual assistants in the market and then Alibaba is used as an example to explore how a smart speaker manufacture may generate revenue to sustain its business and make profit. In addition, the war of smart speakers has started in the U.S. and European markets for many years, and therefore though the main focus of this thesis is the China market, technology giants including Amazon, Google, and Apple as well as with those who in the China market are all analyzed and compared. At the end of this study, recommendations on Alibaba’s future strategy is given to further establish her competitive advantage. Finally, despite in this work Alibaba is used as the target company, it is expected that other smart speaker manufacturers could develop their strategy in a similar way. Keywords: Smart speaker, virtual assistant, Tmall Genie, the Alibaba group
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 101933030
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0101933030
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.034.2018.F08
Appears in Collections:	[International MBA] Theses

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