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政大機構典藏 > 商學院 > 科技管理與智慧財產研究所 > 期刊論文 > Item 140.119/118865

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题名:	Towards building a value co-creation circle in social commerce
作者:	Yu, Chia-Hui Tsai, Chia-Chang Wang, Yic-huan Lai, Kuei-Kuei MinaTajvidi
贡献者:	科技管理與智慧財產研究所
关键词:	Social commerce;Value co-creation;Google Analytics;Customer engagement
日期:	2018-04
上传时间:	2018-07-24 16:47:14 (UTC+8)
摘要:	The rise of social commerce has brought several new challenges for firms and reshaped the way people purchase products and services. Firms are struggling to co-create value with customers to identify their needs and offer innovative products. To address these challenges, this study proposes a value co-creation circle and explores the key factors for developing a successful value co-creation circle on social commerce platforms. A case study of a taxi company in Taiwan was conducted. Data was collected from face-to-face interviews with the managers and analysed using Google Analytics. The proposed value co-creation circle not only creates benefits from network externality by the growth in membership, but also enhances service quality in the social commerce platform. This study explores a new perspective of the value co-creation circle in the social commerce environment that allows practitioners to develop a value circulation by network externality and co-create value with customers.
關聯:	Computers in Human Behavior
数据类型:	article
DOI 連結:	https://doi.org/10.1016/j.chb.2018.04.021
DOI:	10.1016/j.chb.2018.04.021
显示于类别:	[科技管理與智慧財產研究所] 期刊論文

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