政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118779

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118779

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/118779

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题名:	協助初到台灣外國人電子商務平台 Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan
作者:	哈瑞文 Halim, Redwan
贡献者:	吳文傑 Wu, Jack 哈瑞文 Halim, Redwan
关键词:	電子商務網絡平台外國人援助基本生活設施雙語服務 E-Commerce Web platform Foreigner assistance Essential services Bi-lingual services
日期:	2018
上传时间:	2018-07-20 17:44:13 (UTC+8)
摘要:	This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice. The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings. This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans.
參考文獻:	Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013 Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018] Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014 Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018] The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018] The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014 https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018] iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017 https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018] Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012 SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933031
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0105933031
数据类型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.031.2018.F08
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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