Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/118778
|
| Title: | QINA輪胎服務公司
Master’s business plan for qina wheels and tyres services company |
| Authors: | 藍齊納
Ndlangamandla, Gcina |
| Contributors: | 郭維裕
Kuo, George
藍齊納
Ndlangamandla, Gcina |
| Keywords: | 車輪和輪胎
輪
對齊和平衡
安全駕駛
Wheels and tyres
Wheel
Alignment and balancing
Safe driving |
| Date: | 2018 |
| Issue Date: | 2018-07-20 17:41:26 (UTC+8) |
| Abstract: | The future prospects for growth in the global tire market is robust, according to the latest in-depth analysis from Smithers Rapra. Exclusive provisional data from its forthcoming report, “The Future of Global Tires to 2022,” shows that the market will experience a steady annual growth rate of 3.4% over the next five years, pushing a total of 2.24 billion units by 2017 to a total of 2.65 billion units in 2022. In Swaziland, the industry is still at its growing stage since few companies who have been dominated by a monopolistic company seem to have paddled behind in terms of competitiveness. Whilst consumers are buying into the idea of “safe driving”, concept, there seems to be great opportunity for companies to exploit more and more places in an endeavor to gain market share and creating a competitive market that will help fight road accidents through eradication of unroadworthy vehicles in the Kingdom of Eswatini.
Whilst the demand and supply for tyres, wheel alignment and balancing services is fueled by the growing number of vehicles worlwide, this document provides information on the tyre industry, globally and in the Kingdom of Eswatini and through a feasibility study, it also analyses the future prospects of a company venturing into the industry. The study introduces Qina Wheels and Tyres Services Company’s business model which emanates from its business strategy and marketing strategy. Both strategies are developed in order eliminate possible threats and alleviate weaknesses by focusing more on the company’s strengths and opportunities. Key market penetration strategies and key success factors of the company are presented through the marketing strategy and business model of Qina Wheels and Tyres Company respectively. |
| Reference: | • Bandag Tyres. (2017). Celebrating 30 Years of Re-Retreading.
• Central Statistics Office, M. o. (2018). 2018 Labour Force Survey. Mbabane: Central Statistics Office, Ministry of Labor & Social Security
• Freedonia. (2018). Tyre Industry Study. Retrieved from https://www.freedoniagroup.com/industry-study/world-tire
• Market Research Reports, Inc. (2018, June 7). The Market Research Reports. Retrieved from www.marketresearchreports.com: https://www.marketresearchreports.com
• Ministry of Labour and Social Security. (2017). The Swaziland Integrated Labour Survey. Mbabane: Ministry of Labour and Social Security.
• Ministry of Public Works. (2018). Roads Inspection Report. Mbabane: Roads Department.
• Research, Persistence Market. (2018, Aug 2018). Wheel Alignment Machines Market. Retrieved from Persistence Market Research: https://www.persistencemarketresearch.com/market-research/wheel-alignment-machines-market.asp
• Royal Eswatini Police. (2018). Road traffic Accidents Statistics in the Kingdom of Eswatini. Mbabane: Royal Eswatini Police.
• South Africa Online Road Safety Awareness . (2018, June). Wheel balance, Alignment and Safe Driving. Retrieved from www.arrivealive.co.za: https://www.arrivealive.co.za/Wheel-Balance-Wheel-Alignment-and-Safe-Driving
• Statistics Department. (2017). Income by Swazi Citizens. Mbabane: Central Statistics Office, Ministry of Labor & Social Security.
• The Central Bank of Eswatini. (2017, 06). The Central Bank. Retrieved from The Central Bank of The Kingdom of Eswatini
• The Daily Records. (2018, March 27). The Daily Records -Latest News Around the Globe. Retrieved from The Daily Records: www.thedailyrecords.com |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933058 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0102933058 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.IMBA.030.2018.F08 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 305801.pdf | 1644Kb | Adobe PDF2 | 293 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
