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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118733


    Title: 留遊學平台商業模式分析
    A Proposal of a Study Abroad Platform
    Authors: 林欣霖
    Lin, Hsin-Lin
    Contributors: 尚孝純
    林欣霖
    Lin, Hsin-Lin
    Keywords: 遊留學
    留遊學顧問
    平台
    共享經濟
    客戶體驗
    價值主張
    在地顧問
    Airbnb
    Crowdsourcing
    Mass customization
    CRM
    Date: 2018
    Issue Date: 2018-07-18 11:02:59 (UTC+8)
    Abstract: 全球化趨勢下,求學中的學生選擇到異文化的國家或地區進行學習、交流或旅遊的行為愈來愈多,也促使全球教育市場多元文化快速的發展。留遊學顧問業者為學校與學生之間的媒介,早期留遊學顧問產業以傳真或郵寄方式,向各個學校索取資料,透過人力自建資料庫,顧問本身能否提供學生最周全的建議,來自顧問本身的專業素質能力。隨著網路科技的發展,現在可以透過網路搜尋建置龐大的全世界學校資料庫,顧問業者在其中所扮演的角色亦將有所轉變,如何運用科技來達到更省力化及有效率的服務升級,是本研究所欲達成的目標。
    本研究將透過資料的蒐集、研究,尋求出適合的平台模式,藉由市場上既存在相似的商業模式進行比較,研擬架構適合遊留學產業的服務平台,期望未來能以平台建立沒有入學門檻的全球語言學校資料庫,透過平台的「去邊界化」、「去中間化」及「去中心化」,從台灣放眼全球,讓全球遊學生可以在此平台上,得到全球課程透明資訊,並由使用者提供評論,學生可同時於平台搜尋適合語言學校,讓語言學校間優質競爭,期望未來此平台能為傳統留遊學顧問產業帶來創新的改革。
    此外,對於留遊學生初到異地的擔心害怕,透過媒合機制熟悉當地的在地顧問,協助留遊學解決生活適應問題,達到心理層面的滿足。
    Reference: 壹、中文部份
    一、書籍
    尤傳莉譯,Alexander Osterwalder & Yves Pingner執筆(2012),《獲利世代》。臺北市:早安財經文化有限公司。

    二、博碩士學位論文
    佘昌翰(2015),《共享經濟平台下的信任機制之個案分析-以Airbnb為例》,國立中央大學產業經濟研究所碩士論文。

    三、網際網路
    國際及兩岸教育司(2018),〈106年度世界各主要國家之我留學生人數統計〉,網址:https://depart.moe.edu.tw/ed2500/News_Content.aspx?n=2D25F01E87D6EE17&sms=4061A6357922F45A&s=FA45FDCEE90C4D2C
    維基百科,〈Airbnb〉,網址:https://zh.wikipedia.org/wiki
    Virendra Singh Chauhan(2016.09.29),〈Delaying The Airbnb IPO Is A Smart Move〉。網址:https://depart.moe.edu.tw/ed2500/News_Content.aspx?n=2D25F01E87D6EE17&sms=4061A6357922F45A&s=FA45FDCEE90C4D2C
    每日頭條(2017.02.13),〈2017留學市場分析〉。網址:
    https://kknews.cc/zh-tw/education/398eqn8.html
    哈佛商業評論(2017.11.16),〈中歐國際工商學院副教授陳威如談「平台轉型」 上集〉,網址:https://www.hbrtaiwan.com/article_content_AR0007568.html
    哈佛商業評論(2014.12.23),蘇偉信譯,Arun Sundararajan著作,〈Airbnb與Uber的文化差異What Airbnb Gets About Culture that Uber Doesn’t〉,網址:https://www.hbrtaiwan.com/article_content_AR0004464.html
    數位時代(2018.05.25),〈Airbnb也要玩「Stories」〉,網址:https://www.bnext.com.tw/article/49250/airbnb-adopts-stories-form-for-community

    貳、西文部份
    (I)Periodicals
    “Language Studies for Kids and Teens”, ICEF Insights, Fall 2016.
    “Building Better Connections”, ICEF Insights, Fall 2016, p. 39.
    “Recruiting on Screen”, ICEF Insights, Fall 2016, pp. 42~46.
    “Ideas for Taking your Brand to the Next Level and Expanding Your Audience”, ICEF Insights, Fall 2016, p. 69.
    “Global Market 2016”, Study Travel Magazine, December 2017, pp. 24~29.
    “How do Schools Recruit Students?”, Study Travel Magazine, February 2018, pp.36-41.

    (II)Papers
    Georgios Zervas & Davide Proserpio & John W. Byers (2016), “The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry”, Boston U. School of Management Research Paper No. 2013-2016 (November 18, 2016).

    (III)Internet
    Virendra Singh Chauhan, (May, 2018), “Airbnb Financials,” https://amigobulls.com/articles/delaying-the-airbnb-ipo-is-a-smart-move
    Dr. Daniel Guttentag, (August 2016), “Airbnb: Why Tourists Choose It and How They Use It,” https://www.dg-research.com/Papers/Summary%20doc%20-%20Airbnb.pdf
    Anna Vital, (May, 2018), “How Airbnb Started,”
    https://blog.adioma.com/how-airbnb-started-infographic/
    IIE, (May, 2018), “Open Doors 2017 Executive Summary,” https://www.iie.org/Why-IIE/Announcements/2017-11-13-Open-Doors-2017-Executive-Summary
    Georgios Zervas & Davide Proserpio & John W. Byers (2018), “The rise of the sharing economy: estimating the impact of Airbnb on the hotel industry,” http://people.bu.edu/zg/publications/airbnb.pdf
    IIE, (May, 2018), “Top Host Destinations,” https://www.iie.org/Research-and-Insights/Project-Atlas/Explore-Data/2016-Project-Atlas-Infographics
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932091
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932091
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.055.2018.F08
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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