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https://nccur.lib.nccu.edu.tw/handle/140.119/118704
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| Title: | Twitch實況主直播動機探討
The motivations behind Twitch Affiliate Streamers |
| Authors: | 朱利安
Tirazona, Julian |
| Contributors: | 林日璇
Lin, Tammy
朱利安
Tirazona, Julian |
| Keywords: | 直播
電腦游戲
游戲
動機探討
探討
Twitch
線上
社群媒體
Gaming
Live streaming
Video games
Qualitative
Motivation
Twitch
Affiliate
Community
Social Media
Online |
| Date: | 2018 |
| Issue Date: | 2018-07-17 11:27:47 (UTC+8) |
| Abstract: | -
Video game studies have been a widely researched area that continues to evolve. One such development is the emerging phenomenon of Twitch, which is driving millions of users to spectate live-streams of video games. This platform is a relatively new online streaming service and has facilitated an arena for spectators and streamers to create a strong online community. This thesis is a study of Twitch streamer motivation, in particular - motivations of Twitch Affiliate streamers.. Researching the motivations of live streamers and spectators is important because understanding whether a streamer is better motivated by monetary gains, community interaction or the enjoyment of video games lends itself to further understanding of how Twitch – and other streaming platforms – will develop in the future. This study took a qualitative approach using a Grounded Theory framework and one-on-one Online Text-Based Interviews. An evenly mixed group of male and female Twitch Affiliate Streamers were recruited to find any differences or similarities in motivations between men and women through a thematic analysis which coded interview transcripts. The research found the main motivations for male and female Twitch Affiliate streamers; community, intrinsic and extrinsic, and monetary. This information could prove useful to Twitch tv and other live-streaming companies to enhance their platforms by encompassing the motivations of why streamers decide to make use of their services. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
105461021 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105461021 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.IMICS.005.2018.F05 |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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