政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118647

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118647

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/118647

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題名:	法國消費者對於24小時便利商店的態度- 以台灣消費者態度作為比較 The attitude of consumers in france towards 24-hour convenience stores – using taiwanese case as a point of analysis
作者:	唐德恆 Tang, Te-Heng
貢獻者:	何富年 Ho, Foo Nin 唐德恆 Tang, Te-Heng
關鍵詞:	24小時便利商店消費者行為零售商法國台灣 24-hour convenience store Consumer behavior Retailers France Taiwan
日期:	2018
上傳時間:	2018-07-13 15:17:21 (UTC+8)
摘要:	This thesis study is focused on investigating the attitude and current behavior of consumers in France towards certain factors of convenience related to purchasing daily necessities against their perception towards advantages of convenience stores, to ultimately determine if there is a need for 24-hour convenience stores in France. We then utilized the perception of consumers in France to establish which factors are significant components in the demand for convenience stores in France. Within the study, we also collect data from Taiwan to compare and determine the similarities and differences in their attitude, behavior and perception towards convenience stores. The purpose of comparison is to create a unique perspective to the study that has not already been presented by previous research. We use Taiwan as a point of comparison for two reasons. First, Taiwan is known to have amongst the greatest number of convenience stores in Asia. Second, the researcher of this study is from Taiwan and can provide better input about the topic at the hand. A secondary purpose of this study is to provide future researchers a reference for potential business opportunities related to convenience stores in France. The basic design of the study revolves around five categories that are relevant to convenience stores. These categories make up our independent variables as well as the basis for hypotheses. To enumerate, these variables are location, time, product price, product quality and type of store. Organizing the approach to pursuing research about this study, the researcher uses a relational type of framework using the five aforementioned independent variables and a dependent variable which is demand for 24-hour convenience stores in France. The study involves descriptive research and as such adopts a quantitative method. Given this, data used for analysis and reference in this study was collected from survey results of consumers in France and consumers in Taiwan. The first-hand data results were then analyzed using SPSS; specifically, with, descriptive frequency statistics, compare means statistics, one-way ANOVA and Pearson Correlation Coefficient. To conclude, the major findings in the study present strong statistical evidence that consumers in France demand 24-hour convenience stores for several reasons which will be described in depth within the study. The comparison between consumers in France and Taiwan provided clear similarities in perception and some differences in existing attitude and behavior, details of which are further provided at the Data Analysis section of the research.
參考文獻:	Alcohol consumption. (2015). Health Risk. OECD Data. Berry, L., Seiders, K., Grewal, D. (2002). Understanding Service Convenience. Journal of Marketing, Vol.66. Creswell, J.( 1994) Research design: Qualitative and quantitative approaches, London Press:Sage. Consumer Lifestyles in France, (2017). Consumer trends and lifestyles, Euromonitor International. Convenience Stores in Taiwan. (2017). Distribution News 879. Davis, D. (2005). Business research for decision making (6th ed.). Belmont, CA: Thomson-Brooks/Cole. Di. A. (2008). Consumers’ Perceptions toward Retail Stores Comparing between Superstores and Family-Run Stores in Bangkok. Fifty years ago, Carrefour opened France`s first hypermarket. (2013). Journalist. Carrefour. France - Distribution & Sales Channels. (2016). France Country Commercial Guide. U.S. International Trade Administration. Gaul, R., Popa, T. (2016). France: Grocery Retail Market Profile, Innovation and Sustainability. Kantar Retail. Geiger, S. (2007). Exploring Night-time Grocery Shopping Behaviour. Journal of Retailing and Consumer Services, 14 (1): 24-34 Grocery Retail forecast 2016 – 2021. (2016). Institute of Grocery Distribution Research. Husson, M. (2015). Unemployment, Working Time and Financialisation: the French case. Cambridge Journal of Economics. Volume 39 Issue 3. IMF Country Report No. 16/228: France Selected Issues. (2016). International Monetary Fund. Industrial Economy Statistics. (2016). Ministry of Economic Affairs, R.O.C. Informations Rapides 16 mai 2017 - n°128. (2017). L`Institut National de la Statistique et Des Études Économiques. Kountur, R., Hien, T. (2013). Contributing Factors of Interest in Buying at Convenience Store. International Journal of Busines, Vol. 3, Issue 5. Lemieux, P. (2016). France: The End of the Road, Again?. Regulation Magazine. Lin, C., Chiang, C. (2008). Analysis of Chain Convenience Stores Industry, Vol.3, No.1. Journal of TOKO University. Lin, Y., Chen, T., Jeang, S. (2013). A Study of Consumer`s Purchasing Involvement, Brand Image and Purchasing Behavior for 7-SELECT Merchandises. Journal of the Agricultural Association of Taiwan. 14(3): 291-313, 2013. Macroeconomic Projections, France (2016). Publication. Banque de France. M&A in Retail & Consumer in France. (2015). Price Waterhouse Coopers. Olczak, M. (2006). Chain-store Pricing and the Structure of Retail Markets. Purwanto, G. (2013). Analysis of Consumer Behavior Affecting Consumer Willingness to Buy in 7-Eleven Convenience Store. Universal Journal of Management, 1(2): 69-75. Saunders, M., Lewis, P. & Thornhill, A. (2009) Research Methods for Business Students, Harlow: FT/Prentice Hall The Association for Convenience & Fuel Retailing. (2017). How Convenience Stores Work and Their Contributions to Communities. The French Consumer Behaviour, Attitudes and Perceptions toward Food Products. (2012). Market Analysis Report. Canada International Market Bureau. The World Factbook. (2017). Central Intelligence Agency. Tu, X. (2016). 密集度第一台灣便利商店. Cast Net Journal, 256. Institutional Repository歐National Chiao Tung University. Weinswig, D. (2015). Fung Business Intelligence Center. Yamane, T. (1967). Statistic: An introductory analysis (2nd ed.). New York: Harper and Row.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933023
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0104933023
資料類型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.023.2018.F08
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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