政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118545

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/118545

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/118545

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/118545

題名:	緩和身體,讓心歸零的瑜珈與身心健康中心 Reset yoga & wellness center
作者:	馬妲艾 Matamoros, Daniela
貢獻者:	蘇威傑 Su, Wei-Chieh 馬妲艾 Matamoros, Daniela
關鍵詞:	溫和流健康專業瑜珈整體 Gentle Flow Fitness Specialty yoga Holistic
日期:	2018
上傳時間:	2018-07-10 15:34:58 (UTC+8)
摘要:	Reset Yoga & Wellness Center will operate in the service industry by offering yoga classes in Honduras, where yoga is an emerging trend. The center will be owned and managed by Daniela Matamoros, an international MBA graduate and Registered Yoga Teacher with the support of 6 employees. The center will offer different types of yoga classes such as, gentle, flow, fitness and specialty yoga style classes, tailored for students of with different levels of flexibility and endurance. Class instructions, 45 to 60 minutes classes are designed around our students working schedulers. The center will target working middle and upper income professionals that are looking for an overall yoga experience, an overall stimulation for the senses, a place to relax and release stress. As members, they will find bilingual customer service, community support, online platform support, access to purchasing yoga equipment, access to clean, spacious and natural facilities. Yoga is a service that relies on reputation value and word-of-mouth which is why the center’s main promotional activities will be oriented on providing a holistic experience. The center is committed to play a role in the community, which is why many of the key partners are local businesses. Revenue income comes from a membership fee plus class payment. Class payment options are single class payment (drop-in), monthly fee or a 3 month membership. A second source of revenue will come from retail sales generated by a boutique shop in the studio. The center aims to keep the enrollment process easy, fast, and transparent.
參考文獻:	經指導教授認可不需參考文獻
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933041
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0105933041
資料類型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.018.2018.F08
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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