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Title:	瑜珈商業計畫 Hamsalife Yoga
Authors:	沙若傑 Sathappan, Rajakumar
Contributors:	張大為 Chang, David 沙若傑 Rajakumar Sathappan
Keywords:	瑜珈 Hamsalife 健康心靈 Yoga Hamsalife Healthy Mind and soul
Date:	2018
Issue Date:	2018-07-10 15:34:55 (UTC+8)
Abstract:	Hamsalife Yoga, an all-encompassing sadhana blending traditional Yoga elements. Hamsalife is a way of life that strive towards healthy body, holistic mind and happy life through profound yogic science that unfolds the infinite potential of the human mind and soul. Hamsalife Yoga, an all encompassing Yoga sadhana that blends Shat Kriya, Asana, Pranayama, Mudra, Bandha, Dhyana & Yoga Nidra seamlessly along with other traditional elements from its roots of India. Hamsalife Yoga plans to generate revenue streams in few different ways: conducting Hamsalife Yoga RYT 200-Hour & RYT 300-Hour Teacher Training Courses (HYTTC), hosting our own retreats, providing a platform for teachers graduated from HYTTC to host and promote their retreats through our existing website and Facebook channels and lastly, selling natural cotton yoga mats and yoga-related products through a web shop. The projected revenues, costs and resulting profits from each revenue stream will conclude the minimum success criteria. Hamsalife aims to be able to fully focus on this venture with an income goal of 100,000 US$ as a baseline for being able to expand the business in a global level. Hamsalife Yoga will be able to reach it’s Income goal of 100,000 US$ by third year through Net Profit generated from all streams of revenues and by the end of 4th Year, HYTTC will generate more than 100,000 US$ as a single stream of revenue and gradually, the Hamsalife Yoga will be extended across the globe. Hamsalife Yoga is a new lineage, a deeper practise retaining the authentic knowledge and valuable traditions. By 9 years from the launch, Hamsalife Yoga might have successfully trained more than 1000 Hamsalife teachers; will conduct one retreat per month and 4 retreats per month by Hamsalife Teachers in addition to selling Yoga mats through both B2B & B2C modes. Hamsalife Yoga gives the opportunity to experience long lasting happiness, one’s purpose in life and the passion to share yogic lifestyle with others.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 103933056
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103933056
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.013.2018.F08
Appears in Collections:	[International MBA] Theses

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