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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/118419


    Title: 人際傳播對家庭計劃消息在台灣山地傳散之影響
    Authors: 鄒光華
    Keywords: 人際傳播;山地傳散;家庭計劃;消息來源;新事物傳散
    Date: 1978-03
    Issue Date: 2018-07-06 11:21:22 (UTC+8)
    Abstract: 本文是從「新事物傳散」角度來分析「人際傳播」對於原住民知悉、興趣、評量、採納家庭計劃的影響，以及他們如何透過不同的人際網絡來傳遞不同重要層次的相關消息。本研究有以下發現：(1)「個人背景及地位」：隨著消息對於個人抉擇之重要性增加，異質性結構也越明顯；(2)「社會接近性」：社區中比較活躍的人物對家庭計劃傳散扮演了重要角色；(3)「消息評價聲望」：當消息來源重要性增大，其異質結構也比其他屬性之異質性更明顯；(4)「消息來源的接觸度」：對家庭計劃消息來源接觸機會較多的人對家庭計劃的瞭解較深刻，也越會替別人尋找諮詢的對象；(5)「家庭計劃態度」：對任何消息關係而言，家庭計劃態度都呈現異質性，結構強度也隨消息的重要性而增大。
    Relation: 新聞學研究, 20, 151-184
    Data Type: article
    Appears in Collections:[Mass Communication Research] Articles

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