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    題名: 貓旅館-喵暇村商業計劃書
    Business plan for a total solution cat hotel-cat village
    作者: 陳瑞慧
    Chen, Alina
    貢獻者: 吳文傑
    Wu, Jack
    陳瑞慧
    Chen, Alina
    關鍵詞: 貓旅館
    貓寄宿
    流浪貓
    全方位服務
    台灣
    Cat hotel
    Cat boarding
    Stray cat
    Total solution
    Taiwan
    日期: 2018
    上傳時間: 2018-07-05 16:50:23 (UTC+8)
    摘要: Abstract
    Business Plan For A Total Solution Cat Hotel-Cat Village
    By
    Alina Chen
    The stray cat issue in Taiwan is serious. Despite the effort of the government, there are still a lot of problems that need to be solved.
    喵暇村Cat Village is a company that thrives to offer a total solution to cat lovers in Taiwan. From stray cats’ issues in Taiwan to home cats’ problems. Everything you need to know or purchase related to cats can be found in喵暇村Cat Village.
    喵暇村Cat Village is a business that is expected to thrive due to the birth rate, marriage rate, aging-human growth rate, pet-owning growth rate and number of veterinarians in Taiwan. However, other cat hotels or similar business is competing as well. Thus, how to stand out in this growing but competing business is crucial.
    參考文獻:  Animals shelters in Taiwan: http://animal-adoption.coa.gov.tw/index.php/animal?s_area=11&s_kind=ALL&s_bodytype=ALL&s_age=ALL&s_color=ALL&s_sex=ALL
     New Taipei City population statistics: https://www.ca.ntpc.gov.tw/home.jsp?id=221&parentpath=0,2,43,219
     Taipei City population statistics: https://ca.gov.taipei/News.aspx?n=F98484FF6E3A5230&sms=D19E9582624D83CB
     Births and marriages rate: https://www.ris.gov.tw/en/web/ris3-english/home
     Statistics of animal shelters: https://eng.coa.gov.tw/ws.php?id=9166
     Enhancement of animal protection plan for 2015 to 2018: https://www.coa.gov.tw/ws.php?id=19194
     Animal protection law: https://eng.coa.gov.tw/ws.php?id=2444993
     Pets statistics: https://www.statista.com/
     Cost of babies, cats and dogs: https://www.safewise.com/
     The American Pet Products Association: http://www.americanpetproducts.org/
     American Veterinary Medical Association: https://www.avma.org/Pages/home.aspx
     Number of Veterinary Hospitals in Taiwan: https://right-pet.cc/hospital.php
     Cat n Life: http://www.catnlife.com/
     MiauWoo喵喵屋貓咪旅館: https://zh-tw.facebook.com/miauwoo/
     Reports of pet hotels:
    (1) https://www.telegraph.co.uk/travel/hotels/articles/inside-the-worlds-first-five-star-luxury-hotel-for-cats/
    (2) http://www.millennialmarketing.com/
    (3) https://www.essexlive.news/news/see-inside-most-luxurious-cat-1257093

     Target Customers:
    (1) https://www.pollster.com.tw/Aboutlook/lookview_item.aspx?ms_sn=2637
    (2) http://www.hotpets.com.tw/2015%E5%8F%B0%E7%81%A3%E5%AF%B5%E7%89%A9%E5%B8%82%E5%A0%B4%E8%AA%BF%E6%9F%A5%E5%A0%B1%E5%91%8A%E8%AB%96%E5%A3%87/
     National Taxation Bureau of Taipei, Ministry of Finance:
    https://www.ntbt.gov.tw/etwmain?site=en
     Tourism Bureau, M.O.T.C. Republic of China (Taiwan): http://admin.taiwan.net.tw/index_en.aspx
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933012
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933012
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.017.2018.F08
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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